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Growing and Sustaining Online Communities · LearnSpace
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Growing and Sustaining Online Communities

Курс от Meta
Начальный≈ 21.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course focuses on community growth strategies that deepen participation, strengthen loyalty, and sustain long-term community value. You’ll learn how to design interactive experiences such as virtual events, multimedia campaigns, and storytelling initiatives that drive meaningful engagement. You’ll also explore how partnerships, influencer collaboration, and personalized communication support community growth and member trust. You’ll be introduced to practical approaches for gamification and monetization that add value for members while supporting organizational goals. Throughout the course, you’ll learn how AI tools can enhance content creation, efficiency, and personalization without replacing human judgment. By the end of the course, you’ll be equipped to plan scalable, engaging community programs that balance growth, retention, and member experience.

Навыки, которые вы освоите

Community DevelopmentStorytellingDriving engagementContent StrategyStrategic PartnershipContent CreationCustomer EngagementGrowth StrategiesMultimediaIntegrated Marketing CommunicationsBrand LoyaltyCustomer RetentionPersonalized CampaignsSocial Media CampaignsAI literacyCross-Channel MarketingPersonalized ServiceDrive EngagementDirect MarketingLoyalty Programs

Программа курса

4 модулей · 87 учебных материалов

01Community Engagement Techniques21 материалов

Introduction to the Program and Course

Introduction to the programВидеоCourse introduction: Growing and Sustaining Online CommunitiesВидеоCourse syllabusЧтениеMeta Exam Registration InformationЧтение

Virtual Event Planning and Execution

Учитесь у экспертов

Taught by Meta Experts

Преподаватель курса

Growing and Sustaining Online Communities
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в новой вкладке

Обучение на Coursera

≈ 21.1 ч

4 модулей

Язык: Английский

Субтитры: Французский, Бразильский португальский, Немецкий, Испанский

Часть программы вашего университета
Introduction: Community engagement techniquesВидео
Designing virtual events that serve community objectivesВидео
Planning logistics and promotion for virtual eventsВидео
Facilitating real-time engagement and moderation during eventsВидео
Promoting and executing virtual events: A step-by-step playbookЧтение
Measuring virtual event successЧтение
Activity: Develop a complete virtual event plan for your communityЗадание
Practice quiz: Virtual event planning and executionЗадание

Interactive Content Development

Why interactive content drives deeper community engagementВидеоDesigning effective interactive formats: Polls, challenges and quizzesВидеоRunning interactive campaigns and encouraging participationВидеоMeasuring the success of interactive contentЧтениеInteractive content planning playbookЧтениеActivity: Design an interactive content campaign for your communityЗаданиеPractice quiz: Interactive content developmentЗаданиеGraded quiz: Community engagement techniquesЗаданиеConclusion: Community engagement techniquesВидео
02Multimedia Content and Cross-Platform Strategy16 материалов

Multimedia Content Production

Introduction: Multimedia content and cross-platform strategyВидеоChoosing the right multimedia format for community engagementВидеоVisual design principles for scroll-stopping community contentВидеоUsing multimedia to tell strong community storiesВидеоMultimedia content planning frameworkЧтениеActivity: Design a multimedia content set for your communityЗаданиеPractice quiz: Multimedia content productionЗадание

Content Strategies

Community storytelling as a growth and engagement strategyВидеоDesigning a community storytelling campaignВидеоInclusive and multilingual content strategies for global communitiesВидеоStorytelling campaign planning checklistЧтениеActivity: Design a community storytelling campaignЗаданиеPractice quiz: Content strategiesЗадание
03Community Relationships and Support23 материалов

Community Support Strategies

Introduction: Community relationships and supportВидеоThe role of community support in member experienceВидеоBuilding workflows for managing member inquiriesВидеоCollaborating with customer service and internal teamsЧтениеSupport checklist and escalation proceduresЧтениеDesign a community support workflowЗаданиеPractice quiz: Community support strategiesЗадание

Building External Partnerships

The role of external partnerships in community growthВидеоIdentifying and recruiting the right partnersВидеоDesigning partnership guidelines and deliverablesВидеоPartnership checklist: From outreach to executionЧтениеMeasuring partnership successЧтениеActivity: Design a community partnership planЗадание

Enhancing Brand Loyalty

Understanding brand loyalty in communitiesВидеоUsing personalized direct messaging to build relationshipsВидеоDesigning loyalty and recognition initiativesВидеоLoyalty program and recognition planning guideЧтениеMeasuring retention and loyalty outcomesЧтениеActivity: Design a loyalty and recognition plan for your communityЗадание
04Long-Term Growth and Monetization27 материалов

Sustainable Growth Planning

Introduction: Long-term growth and monetizationВидеоWhat sustainable community growth really meansВидеоBuilding a 12-month community growth planВидеоIntegrating analytics and retention into growth planningЧтениеAligning growth objectives with business and member needsВидео12-month community growth planning templateЧтениеActivity: Create a 12-month community growth planЗаданиеPractice quiz: Sustainable growth planningЗадание

Community Monetization and Gamification

Principles of ethical community monetizationВидеоMonetization policiesЧтениеDesigning monetization models for community valueВидеоGamification as a tool for engagement and loyaltyВидеоBuilding gamified monetization experiencesЧтениеMeasuring monetization and gamification successЧтение

AI-Enhanced Content and Management

The role of AI in modern community managementВидеоAutomating content creation while preserving brand voiceВидеоAI-powered workflows for community managersЧтениеEvaluating AI impact on productivity and personalizationЧтениеDesign an AI-supported community workflowЗаданиеPractice quiz: AI-Enhanced content and managementЗадание

Advanced Community Growth and Sustainability Conclusion

Course project: Comprehensive community growth strategyЗаданиеCourse exam: Presenting and executing a strategic community planЗаданиеCourse conclusion: Advanced Community Growth and SustainabilityВидеоA day in the life: Building something that lastsВидео
Graded quiz: Multimedia content and cross-platform strategyЗадание
Conclusion: Multimedia content and cross-platform strategyВидео
A day in the life: Creating content that travels across platformsВидео
Practice quiz: Building external partnershipsЗадание
Practice quiz: Enhancing brand loyaltyЗадание
Graded quiz: Community relationships and supportЗадание
Conclusion: Community relationships and support Видео
Activity: Design a monetization or gamification initiativeЗадание
Practice quiz: Community monetization and gamificationЗадание
Graded quiz: Long-term growth and monetizationЗадание