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Healthcare Business Strategy and New Venture Design · LearnSpace
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Healthcare Business Strategy and New Venture Design

Курс от University of Illinois Urbana-Champaign
Начальный≈ 19 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course is designed for students aspiring to lead and innovate in the healthcare sector, providing them with the essential strategy and business skills necessary to launch, manage, and grow successful new ventures. Students will gain a deeper understanding of strategic considerations through analysis of external factors shaping the healthcare industry and learn how to develop and implement sustainable business models to create and capture value. The course will also cover key elements of developing a robust business plan, building and managing a new venture team, examining various financing options, and engaging with potential investors within the healthcare ecosystem.

Навыки, которые вы освоите

Competitive AnalysisTeam LeadershipInnovationBusiness ModelingTeam BuildingProduct DevelopmentMarket AnalysisBusiness StrategiesNew Business DevelopmentStakeholder AnalysisEntrepreneurshipMarket OpportunitiesNew Product DevelopmentHealthcare Industry KnowledgeRegulatory RequirementsBusiness PlanningLaw, Regulation, and ComplianceRegulatory ComplianceTeam ManagementHealth Systems

Программа курса

4 модулей · 89 учебных материалов

01Course Introduction and Module 1: Market Analysis and Validation in Healthcare Ventures32 материалов

About the Course

Course IntroductionВидеоMeet Your Instructor: Elias KourpasВидеоSyllabusЧтениеCoursera CoachЧтение

Учитесь у экспертов

Elias Kourpas

Clinical Professor of Business Administration and Academic Director of Strategy, Innovation, and Entrepreneurship Major and Diane and Steven N. Miller Faculty Fellow

Healthcare Business Strategy and New Venture Design
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Обучение на Coursera

≈ 19 ч

4 модулей

Язык: Английский

Часть программы вашего университета
About the Discussion ForumsЧтение
Orientation QuizЗадание
Online Education at Gies College of BusinessЧтение
The Impact of the Gies CommunityВидео
Welcome! Please Tell Us About YourselfPLUGIN

About Your Classmates

Getting to Know Your ClassmatesОбсуждениеUpdating Your ProfileЧтение

Module 1 Information

Module 1 OverviewЧтениеModule 1 ReadingsЧтение

Lesson 1-1 Foundations of Healthcare Entrepreneurship

What Is Healthcare Entrepreneurship?ВидеоThe Entrepreneurial Mindset for Healthcare InnovatorsВидеоPractice Quiz: Foundations of Healthcare Entrepreneurship Задание

Lesson 1-2 Opportunity Recognition and Stakeholder Needs

Recognizing Problems Worth Solving in HealthcareВидеоUnderstanding Customers and Stakeholders in HealthcareВидеоPractice Quiz: Opportunity Recognition and Stakeholder NeedsЗадание

Lesson 1-3 Design Thinking and Human-Centered Healthcare Innovation

The Importance of Human-Centered Design in HealthcareВидеоApplying Design Thinking in HealthcareВидеоPractice Quiz: Design Thinking and Human-Centered Healthcare InnovationЗадание

Lesson 1-4 Market Segmentation and Industry Analysis

Market Segmentation in Health InnovationВидеоHealthcare Market Analysis – The Macro EnvironmentВидеоHealthcare Market Analysis – Industry ForcesВидеоPractice Quiz: Market Segmentation and Industry AnalysisЗадание

Lesson 1-5 Market Sizing and Competitive Analysis

Estimating Healthcare Market Size ВидеоHealthcare Competitive Analysis & PositioningВидеоPractice Quiz: Market Sizing and Competitive AnalysisЗадание

Lesson 1-6: Entrepreneur Perspectives on Market Validation

Real-World Market Analysis: Insights From Healthcare EntrepreneursВидео

Module 1 Graded Activities

Module Quiz: Market Analysis and Validation in Healthcare VenturesЗаданиеOpportunity Recognition and Market Analysis BriefВзаимная проверка
02Module 2: Healthcare Startup Team Formation and Leadership18 материалов

Module 2 Information

Module 2 OverviewЧтениеModule 2 ReadingsЧтение

Lesson 2-1 Founders, Co-Founders, and Critical Roles

What Makes a Strong Founding Team in Healthcare?ВидеоDefining and Aligning Roles: Business, Clinical, and Technical LeadershipВидеоPractice Quiz: Founders, Co-Founders, and Critical RolesЗадание

Lesson 2-2 Team Culture, Dynamics, and Leadership

Building a High-Trust, Mission-Driven Team CultureВидеоEntrepreneurial Leadership and Conflict Resolution in Healthcare VenturesВидеоPractice Quiz: Team Culture, Dynamics, and LeadershipЗадание

Lesson 2-3 Recruiting, Hiring, and Managing Human Capital

Early Hires: Prioritizing Key Functional Needs in Health StartupsВидеоHiring Models, Compensation, and Equity for Healthcare StartupsВидеоPractice Quiz: Recruiting, Hiring, and Managing Human CapitalЗадание

Lesson 2-4 Advisors, Boards, and Governance

Role of Advisors, Mentors, and Clinical ChampionsВидеоBuilding and Managing an Effective Board of DirectorsВидеоPractice Quiz: Advisors, Boards, and GovernanceЗадание

Lesson 2-5 Evolving the Team

Team Transitions and Growth Through Venture PhasesВидеоPractice Quiz: Evolving the TeamЗадание

Lesson 2-6: Leadership Perspectives on Team Building

Team Formation and Leadership Lessons From Healthcare InnovatorsВидео

Module 2 Graded Activities

Module Quiz: Healthcare Startup Team Formation and LeadershipЗадание
03Module 3: Healthcare Business Models and Product Development17 материалов

Module 3 Information

Module 3 OverviewЧтениеModule 3 ReadingsЧтение

Lesson 3-1 Business Model Innovation in Healthcare

Business Models in Healthcare Innovation: Overview and ArchetypesВидеоBuilding Blocks of a Healthcare Business Model – Part 1ВидеоBuilding Blocks of a Healthcare Business Model – Part 2ВидеоPractice Quiz: Business Model Innovation in HealthcareЗадание

Lesson 3-2 Lean Startup and Product Development in Healthcare

Principles of Lean Startup for Health VenturesВидеоRapid Prototyping for Healthcare Solutions – Part 1ВидеоRapid Prototyping for Healthcare Solutions – Part 2ВидеоPractice Quiz: Lean Startup and Product Development in HealthcareЗадание

Lesson 3-3 Pricing and Financial Viability

Pricing Strategies and Revenue Models in HealthcareВидеоFinancial Modeling and Economic ViabilityВидеоPractice Quiz: Pricing and Financial ViabilityЗадание

Lesson 3-4 Go-To-Market and Growth Strategy

Go-To-Market Strategy & Early Customer AcquisitionВидеоReal-World Insights: Lessons From Healthcare InnovatorsВидеоPractice Quiz: Go-To-Market and Growth StrategyЗадание

Module 3 Graded Activities

Module Quiz: Healthcare Business Models and Product DevelopmentЗадание
04Module 4: Financing, Legal Considerations, and Pitching to Investors22 материалов

Module 4 Information

Module 4 OverviewЧтениеModule 4 ReadingsЧтение

Lesson 4-1 Sources of Capital for Healthcare Ventures

Equity vs. Non-Dilutive Funding: Grants, Bootstrapping, and AngelsВидеоVenture Capital and Strategic Investment in Health InnovationВидеоPractice Quiz: Sources of Capital for Healthcare VenturesЗадание

Lesson 4-2 Fundraising Planning and Startup Valuation

Planning a Fundraising Round: Timing, Amount, and Use of FundsВидеоValuation in Early-Stage Healthcare Startups - Part 1ВидеоValuation in Early-Stage Healthcare Startups - Part 2ВидеоPractice Quiz: Fundraising Planning and Startup ValuationЗадание

Lesson 4-3 Deal Structure and Investment Instruments

Dilution and Milestones in Early-Stage Healthcare StartupsВидеоSAFEs, Convertible Notes, and Term SheetsВидеоPractice Quiz: Deal Structure and Investment InstrumentsЗадание

Lesson 4-4 Legal Foundations and the Investor Pitch

Legal Entity Formation, IP Strategy, and Employment Law BasicsВидеоCrafting a Compelling VC Pitch for a Healthcare StartupВидеоPractice Quiz: Legal Foundations and the Investor PitchЗадание

Lesson 4-5: Entrepreneurial Perspectives on Fundraising

Real-World Perspectives on Fundraising and Investor EngagementВидео

Module 4 Graded Activities

Module Quiz: Financing, Legal Considerations, and Pitching to InvestorsЗадание

Course Conclusion

Course ConclusionВидеоCongratulations on Completing the Course!ЧтениеGet Your Course CertificateЧтениеLearn on Your TermsВидеоHow Was the Course?PLUGIN