К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
Hire faster, hire smarter · LearnSpace
Назад в каталог
courseraБизнес

Hire faster, hire smarter

Курс от PracticalGrowth
Начальный≈ 21.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Learn how to define roles more clearly, create practical success profiles, write inclusive high-performing job posts, choose better channels, design smarter application funnels, and use simple metrics to improve results over time. Throughout the course, you will build a practical approach to attracting more qualified candidates without relying on guesswork, outdated job descriptions, or bloated hiring processes. What makes this course unique is its focus on the full inbound hiring system, not just one piece of it. Instead of treating hiring as a series of disconnected tasks, this course shows how role clarity, stakeholder alignment, job post writing, promotion strategy, screening design, and funnel analysis all work together. The approach is practical, manager-friendly, and built for real workplace constraints. Whether you are hiring for your own team or supporting hiring as a recruiter or HR partner, this course will help you reduce noise in the applicant pool, improve candidate quality, create a better candidate experience, and build a repeatable hiring process you can use again and again.

Навыки, которые вы освоите

Conversion Funnel AnalysisProcess ImprovementPromotional StrategiesCopywritingTalent RecruitmentPromotional MaterialsWorkplace inclusivityJob AnalysisTalent AcquisitionPromotions and CampaignsRecruitmentStakeholder ManagementProject ScopingPerformance MetricStakeholder AnalysisBusiness RequirementsContent Performance AnalysisRecruitment StrategiesBusiness PrioritiesStakeholder Engagement

Программа курса

4 модулей · 54 учебных материалов

01Start Smart: Role Definition & Success Profiles18 материалов

From Vague Job to Clear Role

From Vague Job to Clear RoleВидеоRole Definition Worksheet WalkthroughЧтениеGoing deeper into defining roles, responsibilities, and outcomesЧтениеRole concepts quick check

Учитесь у экспертов

Evan Kimbrell

Преподаватель курса

Hire faster, hire smarter
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 21.6 ч

4 модулей

Язык: Английский

Часть программы вашего университета
Задание
Bad hiring habitsОбсуждение

Success Profiling: What “Great” Actually Looks Like

Success Profiling: What “Great” Actually Looks LikeВидеоHow to Build a Success ProfileЧтениеSpotting a Weak Success Profile — and Fixing ItЧтениеTEMPLATE: Success Profile BuilderЧтениеExploring success profiles, competencies, and true must-havesЧтение

Aligning Stakeholders Before You Post

Aligning Stakeholders Before You PostВидеоWhat misalignment have you seen before?ОбсуждениеHow to Run a Hiring Alignment KickoffЧтениеTEMPLATE: Role & Success BriefЧтениеStrengthening stakeholder alignment before the role goes liveЧтение

Module 1 Knowledge Check

Module 1 Knowledge CheckЗадание

Role play

Stakeholder Alignment Before Posting: Clarify Scope, Level, and Hiring CriteriaDIALOGUE

Module 1 Assignment

Clarifying a Hiring Request Before You PostЗадание
02Write Job Posts That Attract the Right People12 материалов

High-Performing, Inclusive Job Posts

High-Performing, Inclusive Job PostsВидеоExamples: Weak vs. Strong Job Post LanguageЧтениеBuilding stronger, more inclusive job postsЧтение

Job Post Copywriting: Turning the Role into a Compelling Story

Job Post Copywriting: Turning the Role into a Compelling StoryВидеоSharpening your job post copy and candidate storyЧтениеBefore-and-After Job Post Examples: Writing Roles in a Way That Attracts the Right CandidatesЧтение

Legal Guardrails & Risk-Aware Writing

Legal Guardrails & Risk-Aware WritingВидеоHow to Balance Inclusive Writing, Legal Safety, and Human ToneЧтениеNavigating compliant, bias-aware job postsЧтение

Module 2 Knowledge Check

Module 2 Knowledge CheckЗадание

Role play

Risk-Aware Job Post Review: Replace Biased Language Without Losing the Human ToneDIALOGUE

Module 2 Assignment

Rewrite a Job Post for Clarity, Inclusion, and ComplianceЗадание
03Channels, Sourcing & Promotion: Getting Qualified Eyes on Your Role12 материалов

Channel Mapping & Sourcing Strategy

Channel Mapping & Sourcing StrategyВидеоBest-Fit Channels by Role TypeЧтениеChoosing smarter channels for inbound hiringЧтение

Promotion & Visibility: Making Your Job Post Discoverable

Promotion & Visibility: Making Your Job Post DiscoverableВидеоTemplate: Promotion Plan for a New RoleЧтениеMaking your job post easier to find and easier to shareЧтение

Application Funnels & Posting Screeners

Application Funnels & Posting ScreenersВидеоGood vs. Bad Screener QuestionsЧтениеImproving the application experience and screener designЧтение

Module 3 Knowledge Check

Module 3 Knowledge CheckЗадание

Role play

Application Funnel Review: Improve Screeners While Protecting Candidate Drop-OffDIALOGUE

Module 3 Assignment

Designing an Inbound Hiring FunnelЗадание
04Measure, Learn, Improve: Inbound Metrics & Optimization12 материалов

Core Metrics for Inbound Hiring

Core Metrics for Inbound HiringВидеоWorksheet: Inbound Hiring Metrics TrackerЧтениеTracking the inbound hiring metrics that matterЧтение

Diagnosing Funnel Problems with Data

Diagnosing Funnel Problems with DataВидеоWhat Different Funnel Patterns Usually MeanЧтениеReading the hiring funnel and fixing what is actually brokenЧтение

Continuous Improvement & Candidate Experience

Continuous Improvement & Candidate ExperienceВидеоWorksheet: Candidate Experience AuditЧтениеBuilding a better candidate experience—and a repeatable hiring playbookЧтение

Module 4 Knowledge Check

Module 4 Knowledge CheckЗадание

Role play

Candidate Experience Recovery: Rebuild Trust Through Transparency and Clear Next StepsDIALOGUE

Module 4 Assignment

Diagnosing and Improving an Inbound Hiring FunnelЗадание