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Business Economics and Game Theory for Decision Making

Курс от Illinois Tech
Средний≈ 41.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Good decision making and strategy do not exist in isolation: the success and profitability of a business depend not only on the organization’s own strategic moves but also on those that other firms make, especially competitors. Understanding the strategic linkages among firms can therefore be immensely valuable. Economics and Game theory offer tools that can specifically enhance one's understanding and ability to exploit such strategic linkages. This course will cover one of the most crucial decisions that a firm offering a differentiated product needs to make – how to price its product. In addition, the course will demonstrate some of the consequences of governments and platforms intervening in markets, either because markets may have failed or because the rule-maker may have been persuaded to intervene by key stakeholders. Importantly, the course will layer game-theoretic considerations on top of economic considerations in the marketplace. By the end of the course, students will be able to: • Develop an understanding of the economic concept of elasticity and be able to utilize it in making informed decisions on how, if at all, to alter a product’s pricing. • Identify the implications of market intervention for various stakeholders, including consumers, firms, and government, and incorporate them in analyzing potential policies. • Identify sources of market power and solve for profit-maximizing prices. • Classify forms of price discrimination and develop an understanding of why the practice can be beneficial in customer segmentation and price customization. • Develop an understanding of the dynamics of oligopolistic price and quantity competition. • Describe introductory concepts in game theory, including simultaneous games, sequential games, and auctions, as well as develop an understanding for how asymmetric information can lead to adverse selection issues. Required Textbook: None Software Requirements: None To succeed in this course, learners should possess a basic foundation in economic markets and microeconomics. If you haven't yet developed these skills, we strongly recommend completing Managerial Economics: Buyer and Seller Behavior beforehand. This prior course will equip you with the necessary foundation to excel in this material.

Навыки, которые вы освоите

Business EconomicsStrategic Decision-MakingMarket DynamicsConsumer BehaviourGame TheoryBusiness StrategyEconomicsCompetitive AnalysisRevenue ManagementSupply And DemandMarket AnalysisPolicy AnalysisStrategic ThinkingProfit and Loss (P&L) ManagementCustomer Analysis

Программа курса

6 модулей · 80 учебных материалов

01Module 1: Price Elasticity of Demand20 материалов

Course Welcome

Introduction to the Course – Priyanka SharmaВидеоIntroduction to the Course – Liad WagmanВидеоInstructor Introduction – Priyanka SharmaВидеоInstructor Introduction – Liad WagmanВидео

Учитесь у экспертов

Priyanka Sharma

Associate Professor of Economics

Business Economics and Game Theory for Decision Making
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≈ 41.3 ч

6 модулей

Язык: Английский

Субтитры: Вьетнамский, Узбекский

Часть программы вашего университета
SyllabusЧтение
Meet and Greet DiscussionОбсуждение

Module 1 Introduction

Module 1 IntroductionВидео

Lesson 1: Elasticity

Demand and Supply | ElasticityЧтениеElasticity - An IntroductionВидеоDemand and Supply | Elasticity QuizЗадание

Lesson 2: Price Elasticity of Demand

Elasticity and PricingЧтениеPrice Elasticity of DemandВидеоElasticity and Pricing QuizЗадание

Lesson 3: Elasticity and Profitability

Elasticity in Areas Other Than PriceЧтениеPrice Elasticity of Demand with a Linear Demand Curve - Part 1ВидеоPrices Elasticity of Demand with a Linear Demand Curve Part IIВидеоElasticity and ProfitabilityВидеоElasticity and Profitability QuizЗадание

Module 1 Summative Assessment

Module 1 Summative AssessmentЗадание

Module 1 Summary

Module 1 SummaryЧтение
02Module 2: Policy; Winners and Losers from Intervention; Influencing Policy 15 материалов

Module 2 Introduction

Module 2 IntroductionВидео

Lesson 1: Forms of Government Intervention - Part I

Price Ceilings and Price FloorsЧтениеEconomic Efficiency AnalysisВидеоGovernment InterventionВидеоPrice Ceilings and Price Floors QuizЗадание

Lesson 2: Forms of Government Intervention - Part II

The Potential Unintended Consequences of Intervention - ExampleЧтениеReverse Engineering a Linear Demand Curve from Elasticity and a Demand PointВидеоGovernment Intervention Case Study - Part 1ВидеоGovernment Intervention Case Study - Part 2ВидеоThe Potential Unintended Consequences of Intervention - Example QuizЗадание

Lesson 3: Externalities

Externalities ЧтениеPositive and Negative ExternalitiesВидеоExternalities QuizЗадание

Module 2 Summative Assessment

Module 2 Summative AssessmentЗадание

Module 2 Summary

Module 2 SummaryЧтение
03Module 3: Pricing with Market Power 16 материалов

Module 3 Introduction

Module 3 IntroductionВидео

Lesson 1: Sources and Implications of Market Power

How Monopolies Form: Barriers to EntryЧтениеSources and Implications of Market PowerВидеоHow Monopolies Form: Barriers to Entry QuizЗадание

Lesson 2: Profit Maximization with Market Power - the 4-Step Process

How a Profit-Maximizing Monopoly Chooses Output and PriceЧтение4-Step Process Part 1Видео4-Step Process Part 2ВидеоHow a Profit-Maximizing Monopoly Chooses Output and Price QuizЗадание

Lesson 3: Pricing Complications

Monopolistic CompetitionЧтениеH&M Example - Part 1ВидеоH&M Example - Part 2ВидеоPricing, Cost Structures, and Loss LeadersВидеоMonopolistic Competition QuizЗадание

Module 3 Summative Assessment

Module 3 Summative AssessmentЗадание

Module 3 Summary

Module 3 SummaryЧтениеInsights from an Industry Leader: Learn More About Our Program Чтение
04Module 4: Competing with Market Power13 материалов

Module 4 Introduction

Module 4 IntroductionВидео

Lesson 1: Market Segmentation

OligopolyЧтениеPricing with Different Demand SegmentsВидеоOligopoly QuizЗадание

Lesson 2: Optimal Mark-Up Rule

Corporate MergersЧтениеOptimal Mark-Up RuleВидеоCorporate Mergers QuizЗадание

Lesson 3: Market Power Effects and Collusion

Monopoly and Antitrust PolicyЧтениеMarket Power EffectsВидеоPotential CollusionВидеоMonopoly and Antitrust Policy QuizЗадание

Module 4 Summative Assessment

Module 4 Summative AssessmentЗадание

Module 4 Summary

Module 4 SummaryЧтение
05Module 5: Game Theory15 материалов

Module 5 Introduction

Module 5 IntroductionВидео

Lesson 1: Simultaneous Games and the Nash Equilibrium

Strategy - An Introduction to Game Theory - by Joel WatsonЧтениеSimultaneous Games - Part 1ВидеоSimultaneous Games - Part 2ВидеоStrategy - An Introduction to Game Theory QuizЗадание

Lesson 2: Auctions and Oligopolistic Price Competition

A Brief Introduction to the Basics of Game TheoryЧтениеAuctionsВидеоOligopolistic Price CompetitionВидеоA Brief Introduction to the Basics of Game Theory QuizЗадание

Lesson 3: Oligopolistic Quantity Competition and Adverse Selection

A Brief Introduction to the Basics of Game TheoryЧтениеOligopolistic Quantity CompetitionВидеоAdverse SelectionВидеоA Brief Introduction to the Basics of Game Theory QuizЗадание

Module 5 Summative Assessment

Module 5 Summative AssessmentЗадание

Module 5 Summary

Module 5 SummaryЧтение
06Summative Course Assessment1 материалов

Summative Course Assessment

Course Summative AssessmentЗадание