courseraБизнес

Social Media Marketing Analytics

Курс от Illinois Tech

Средний≈ 56.9 чАнглийский

О курсе

The course examines digital marketing analytics strategies, platforms for data ingestion, preparation, and reporting. The course focuses beyond social media marketing analytics. Digital marketing analytics is foundational to Digital Marketing because analytics is the language used to optimize and connect results across all digital marketing tactics – search, social media, email marketing, display ads, video ads, etc. An effective digital marketer is well versed in data and is a data translator for a business. Becoming well versed in analytics and data requires the cultivation of both technical and soft skills. This course aims to arm students with such skills.

Программа курса

9 модулей · 127 учебных материалов

01Module 1: Introduction to Digital Marketing Analytics18 материалов

Course Welcome

Course OverviewВидео Instructor IntroductionВидео SyllabusЧтение Meet and Greet DiscussionОбсуждение

Учитесь у экспертов

Ketan Patel

Faculty

Social Media Marketing Analytics

О курсе

Навыки, которые вы освоите

Программа курса

Course Welcome

Учитесь у экспертов

Ketan Patel

Module 1 Introduction

Lesson 1: What are Digital Marketing Analytics?

Lesson 2: The Role of Data in Digital Marketing

Lesson 3: Key Digital Marketing Channels

Module 1 Summative Assessment

Module 1 Summary

Module 2 Introduction

Lesson 1: Scale of Consumer Data Collection

Lesson 2: Data Privacy and Consumer Protections

Lesson 3: Marketing Technology Stack

Module 2 Summative Assessment

Module 2 Summary

Module 3 Introduction

Lesson 1: Introduction to Measurement Models

Lesson 2: SMART Goals and KPIs

Lesson 3: Attribution Models

Module 3 Summative Assessment

Module 3 Summary

Module 4 Introduction

Lesson 1: Introduction to Web Analytics

Lesson 2: Website Optimization Techniques

Lesson 3: Tools for Web Analytics

Module 4 Summative Assessment

Module 4 Summary

Module 5 Introduction

Lesson 1: Fundamentals of Email Marketing Analytics

Lesson 2: Designing Effective Email Campaigns

Lesson 3: Measuring and Optimizing Email Performance

Module 5 Summative Assessment

Module 5 Summary

Module 6 Introduction

Lesson 1: Paid Media Analytics

Lesson 2: Earned Media Analytics

Lesson 3: Integrating Paid and Earned Media

Module 6 Summative Assessment

Module 6 Summary

Module 7 Introduction

Lesson 1: Introduction to Social Media Analytics

Lesson 2: Platform-Specific Analytics

Lesson 3: Engagement and Performance Optimization

Module 7 Summative Assessment

Module 7 Summary

Module 8 Introduction

Lesson 1: Introduction to Mobile App Analytics

Lesson 2: Tools for Mobile App Analytics

Lesson 3: Optimizing Mobile App Performance

Module 8 Summative Assessment

Module 8 Summary

Summative Course Assessment