Creating an Impact Investment Ask

О курсе

How does an impact entrepreneur make a compelling case for investment? This course teaches you how to assess a venture’s readiness for impact capital by examining two essential dimensions: business growth and impact. On the business side, you’ll use a diagnostic tool to evaluate seven key elements that drive growth and understand how investors assess profitability through unit economics. On the impact side, you’ll learn a four-step framework for building strong impact management practices that meet investor expectations. By the end of the course, you’ll know how to integrate these insights to clearly articulate and justify your capital ask confidently and credibly. This course is designed for aspiring and current impact entrepreneurs or managers, aspiring impact investors learning how to evaluate impact ventures, and any learner interested in how businesses can generate a positive impact. This course requires no prior experience. We break down complex ideas into accessible language, define key terms, and provide practical tools and templates to support your learning and application.

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Cathy Clark

Faculty Director, CASE at Duke University