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Industry and Competitor Analysis

Курс от Pearson

Начальный≈ 2.5 чАнглийский

О курсе

Learn to strategically analyze industries and competitors using powerful frameworks like Porter's Five Forces to assess industry attractiveness and competitive dynamics. This course will teach you to identify barriers to entry, evaluate different industry types, and conduct comprehensive competitor analyses to find your unique position. By the end of this course, you will be empowered to use these insights to make informed strategic decisions and effectively position your venture in the competitive marketplace.

Навыки, которые вы освоите

Business Strategy Competitive Analysis Strategic Decision-Making Market Research Strategic Thinking Market Intelligence Market Dynamics Market Analysis Market Opportunities Analysis Competitive Intelligence

Программа курса

1 модулей · 10 учебных материалов

01Industry and Competitor Analysis10 материалов

Reading: Industry Analysis and the Five Forces Model pp. 158-166Внешний инструмент Interactive: Barriers to EntryPLUGIN Reading: Rivalries and the Power of Suppliers and Buyers pp. 167-170Внешний инструмент Interactive: Porter's Five ForcesPLUGIN

Учитесь у экспертов

Pearson

Преподаватель курса