Innovation Management

О курсе

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.

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Учитесь у экспертов

Jasmien Khattab

Assistant Professor

Dirk Deichmann

Associate Professor

Daan Stam

Professor

Henk de Vries

Endowed Professor of Standardisation Management

Sandra Langeveld

Teaching and research coordinator

Helge Klapper

Assistant Professor

Poornika Ananth

Assistant Professor

Murat Tarakci

Professor

Stefano Tasselli

Associate Professor

Birgul Arslan

Assistant Professor in Innovation Strategy