Integrated Marketing Communication

О курсе

Learn how to strategically manage a company's promotional mix to get the right message in front of a carefully targeted audience. This course moves beyond traditional advertising to explore how digital channels like social media, influencers, and sponsored search results combine to create a powerful, integrated strategy. By the end of this course, you will be able to develop a strategic plan for an effective omni-channel promotional campaign for any product or service.

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Pearson

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