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Курс от Chegg Skills
courseraБизнес
Integrating Digital Advertising Strategies
Курс от Chegg SkillsО курсе
Chegg Skills' Integrating Digital Advertising Strategies course brings together the key concepts and strategies explored throughout the Digital Marketing Specialization. Learners reflect on digital advertising principles, campaign management approaches, and performance measurement while reinforcing their understanding through a comprehensive knowledge assessment. Through guided reflection and assessment activities, learners connect concepts from paid advertising, audience targeting, campaign budgeting and bidding, advertisement creation and optimization, and campaign performance. By the end of the course, learners will have demonstrated their understanding of core digital advertising strategies and be prepared to continue building their digital marketing skills.
Навыки, которые вы освоите
Campaign ManagementCampaign PlanningDigital AdvertisingPaid mediaMarketing Strategy and TechniquesAdvertising CampaignsPromotions and CampaignsDigital Media StrategyMarketing EffectivenessProfessional DevelopmentMarketing BudgetsOnline AdvertisingAdvertisingMarketingDigital MarketingDigital Marketing CampaignsPerformance marketingTarget AudienceStrategic Planning
Программа курса
1 модулей · 6 учебных материалов
01Course conclusion and assessment6 материалов
Course reflection: Digital advertising
Course reflection: Digital advertisingЧтениеCourse summary: The campaign manager's growth mapЧтениеPause and reflect: Digital advertisingDIALOGUEУчитесь у экспертов
Barry Finder
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