International Business Entry Strategies

О курсе

In this course, you’ll explore and evaluate the many ways businesses can engage in international commerce. You’ll start by examining the three key decisions you need to make before going global, including using a practical model to help you select the right country. Next, you’ll dig into the various modes of exporting and importing, then learn about contract entry options like licensing and franchising. You'll then get to know foreign direct investment strategies, such as forming joint ventures, pursuing mergers, or making acquisitions. The course wraps up with a personal perspective on going global—guiding you through the process of deciding to go, preparing for your move, working and living abroad, and navigating the challenges of returning home. Upon completion, you will have the confidence, skills, and practical knowledge to take a business global, choose the best entry strategies, and thrive both professionally and personally in the international arena. This course is designed for anyone interested in international business, whether you’re already involved with businesses operating globally or you’re considering expanding abroad. It will be especially valuable if you’re looking to deepen your understanding of how companies succeed in international markets and discover the many ways you can actively participate in global business opportunities.

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Stephen R. Lawrence

Associate Professor Emeritus