Introduction to Business Analytics: Communicating with Data

О курсе

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable methods for collecting, analyzing, and visualizing data; and utilize data to inform decision-making for their agencies, organizations, or clients. The course also examines the rapidly evolving role of artificial intelligence in analytics, with a focus on using AI as a drafting partner while keeping human judgment and accountability firmly in the loop.

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Unnati Narang

Assistant Professor of Business Administration and John M. Jones Fellow of Marketing and Deloitte Scholar