Introduction to Business Management: Winning Internally

О курсе

Develop a broad understanding of how winning companies operate internally to create successful businesses and high-performing organizations. This comprehensive course provides the knowledge to make informed career choices for students deciding on the next degree, emerging leaders exploring cross-functional opportunities, or entrepreneurs starting a new business. In the first module, 'Understanding Business, Company, and Structures,' you will learn fundamental concepts such as types of business, company structures, and the value chain. You will develop a practical understanding of how companies are structured and how different functions operate seamlessly to create customer value. The second module, 'Vision, Mission, Strategy, Innovation, and Product Development,' helps you appreciate the critical strategic elements that drive sustainable competitive advantage. You will understand the importance of a long-term vision, a strong sense of purpose, corporate values and strategies, and innovation and new product development processes. The third module, 'Manufacturing and Finance', will equip you with knowledge of core day-to-day internal operations across manufacturing processes and quality management. You will learn about the fundamentals of accounting, financial statements, and financial management, which are crucial for informed business decisions. Finally, in the fourth module, 'Leadership, Human Resources, and ESG,' you will explore different leadership skills and styles, HR functions such as recruitment, training, performance management, and ESG (Environment, Social, Governance) factors in modern businesses. By the end of this course, you will develop the skills to navigate organizations' internal complexities better and apply them in real-world scenarios. This course complements 'BUS102 Introduction to Business Management—Winning Externally', which provides the knowledge and skills for superior performance in the external marketplace and developing profitable customer relationships.

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Devdip Purkayastha

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