Introduction to Digital Marketing

О курсе

According to Gartner, digital channels now represent nearly 80% of marketing budgets, creating high demand for skilled digital marketers and growth hackers. Whether you’re pursuing a marketing career or are a small business owner, startup founder, or freelancer, this course provides the essentials to launch your digital marketing journey. You’ll explore core elements of digital strategy—target audiences, channels, and analytics—and learn to align them with business goals for measurable results. Real-world insights and practitioner tips reveal why digital marketing is vital today and how strong strategies drive growth. The course covers major channels such as social media (LinkedIn, Facebook, Instagram), email marketing, PPC advertising, and content marketing. Through interactive exercises and scenarios, you’ll practice selecting channels, aligning strategies, and applying analytics. You’ll analyze audiences using demographic and psychographic data, create personas with tools like Semrush, and evaluate metrics including traffic, conversions, ROI, and engagement. Additional resources—podcasts and day-in-the-life examples—offer career guidance, trends, and opportunities for freelancers and small business owners. Step confidently into the world of digital marketing and growth hacking—enroll today!

Навыки, которые вы освоите

Учитесь у экспертов

IBM Skills Network Team

Преподаватель курса