К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
Introduction to Enterprise Growth and Innovation · LearnSpace
Назад в каталог
courseraБизнес

Introduction to Enterprise Growth and Innovation

Курс от Northeastern University
Начальный≈ 18.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course is best suited for individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector may also be interested in this course. The course explores the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course.

Навыки, которые вы освоите

InnovationUser Centered DesignGrowth StrategiesMarket IntelligenceTarget AudienceNew Business DevelopmentDigital TransformationUser ResearchTechnology StrategiesBusiness ModelingHealth TechnologyCritical ThinkingNew Product DevelopmentBusiness StrategiesCustomer AnalysisCompany, Product, and Service KnowledgeTarget MarketMarket Opportunities

Программа курса

4 модулей · 73 учебных материалов

01What is Innovation?26 материалов

Getting Started

Introduction to InnovationВидеоCourse OverviewЧтениеSyllabus - Introduction to Enterprise Growth and InnovationЧтениеMeet your Faculty: Dr. Marc MeyerВидео

Учитесь у экспертов

Marc H Meyer

Robert J. Shillman Professor of Entrepreneurship, Matthews Distinguished University Professor

Introduction to Enterprise Growth and Innovation
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 18.3 ч

4 модулей

Язык: Английский

Субтитры: Вьетнамский

Часть программы вашего университета
Meet your Faculty: Dr. John D. HalamkaЧтение
Meet your Fellow LearnersОбсуждение
Academic IntegrityЧтение
Course Project OverviewЧтение
Innovation Project ExampleВидео
Recommended Reading: The Fast Path to Corporate GrowthЧтение

Module 1 Overview

OverviewЧтениеQuestion to Consider Before you Explore InnovationЗадание

Lesson 1 - Types of Innovation

Types of InnovationВидеоTypes of Innovation in HealthcareВидеоHealthcare Innovation ExamplesЧтениеCheck Your KnowledgeЗадание

Lesson 2 - Barriers to Innovation

Barriers to Innovation Part 1ВидеоBarriers to Innovation Part 2ВидеоBarriers to Innovation Part 3ВидеоInteractive: Barriers to Innovation in HealthcareВнешний инструментPro Tip for Overcoming Barriers to InnovationЧтение

Individual Healthcare Innovation Project

Milestone 1: Project Proposal IdeasОбсуждениеHealthcare Innovation Project Milestone 2 PreviewЧтение

Module Assessment

Module 1 QuizЗадание

Module 1 Honors Lesson

Resources on InnovationЧтениеModule 1 HonorsЗадание
02Innovation Framework15 материалов

Lesson 1 - Introduction to Horizon 1, 2, 3 Framework

Introduction —Horizon 1, 2, 3 FrameworkЧтениеPragmatic, Impactful InnovationВидеоInteractive Infographic: Three Horizons FrameworkВнешний инструментHealthcare Innovation Example: Diabetes ManagementЧтениеCheck Your KnowledgeЗадание

Lesson 2 - The Mayo Digital Health Platform

The Mayo Digital Health PlatformЧтениеCheck Your KnowledgeЗадание

Lesson 3 - The Power Tower

Introduction to The Power TowerЧтениеThe Power Tower FrameworkВидеоCheck Your KnowledgeЗадание

Module 2 Assessments

Project ProposalВзаимная проверкаModule 2 QuizЗадание

Module 2 Honors Lesson

Mars Company Case ExampleВидеоThe Power Tower FrameworkЧтениеModule 2 HonorsЗадание
03User and Buyer Segmentation18 материалов

Module 3 Overview

Module IntroductionВидео

Lesson 1 - Customer (or User) Segmentation

IntroductionЧтениеExample of the Power Tower in ActionВидео

Lesson 2 - Identify Adjacent Market Opportunities: An External Focus

Infographic: Process for Adjacent MarketsВнешний инструментIdentify Adjacent Market Opportunities - Signify ExampleВидеоCustomer Segmentation Template 1 - External Facing ProjectsВидеоPractice - Customer Segmentation Template 1Чтение

Lesson 3 - Application to Internal Process Innovation

Application to Internal Process InnovationЧтениеCustomer Segmentation Template 2 - Internal Business ProcessВидеоApplying Customer Segmentation Template 2 ExampleЧтение

Lesson 4 - Mayo At-Home Healthcare Services

At-Home Healthcare ServicesЧтениеMedically Home: At Home Initiative Mayo PartnerPLUGINCheck Your KnowledgeЗадание

Healthcare Innovation Project

Project Milestone 3: Customer SegmentationОбсуждениеHealthcare Innovation Project Milestone 4 PreviewЧтение

Module 3 Quiz

Module QuizЗадание

Module 3 Honors Lesson

Developing Growth Strategies - Medication Management ExampleВидеоModule 3 HonorsЗадание
04User Centered Design14 материалов

Module 4 Overview

Module IntroductionВидеоShare Your User ExperienceОбсуждение

Lesson 1 Philosophy of User Centered Design

The Philosophy of the User-Centered DesignЧтениеElectric Vehicle (EV) ExampleВнешний инструментUser Centered Design ProcessВидеоCheck Your KnowledgeЗадание

Lesson 2 Users, Buyers, and Use Cases

Users, Buyers, and Use CasesЧтениеIdentify Different Types of Users and BuyersВидеоUser Needs Template 1: Target User, Use Case, and Buyer FocusЧтение

Module 4 Assessments

Module 4 QuizЗаданиеFinal Project Presentation: Proposal with Target Users/BuyersВзаимная проверкаCongratulationsЧтение

Module 4 Honors Lesson

User-Centered Design ResourcesЧтениеModule 4 HonorsЗадание