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Introduction to Hospitality Management in the 21st Century · LearnSpace
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Introduction to Hospitality Management in the 21st Century

Курс от STARWEAVER
Начальный≈ 10.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

"Introduction to Hospitality Management in the 21st Century" is a comprehensive beginner-level course designed for individuals interested in pursuing a career in the hospitality industry. This course offers a deep dive into the ever-evolving world of hospitality management, providing learners with essential knowledge and insights. Through a historical lens, contemporary challenges, and future-oriented discussions, participants will develop a well-rounded understanding of key concepts, strategies, and innovations that drive successful hospitality management in the modern era. This course is ideal for aspiring hospitality professionals, recent graduates, or anyone seeking to enter this dynamic field. This course is tailored for individuals who aspire to build a career in the hospitality industry. It is perfect for recent high school or college graduates who are considering hospitality management as a career path. It also suits professionals seeking a career change or looking to gain a foundational understanding of the industry. Whether you're interested in managing hotels, restaurants, events, or other hospitality-related businesses, this course will provide you with the necessary knowledge and insights to kickstart your journey. There are no specific prerequisites for this course. It is open to learners from various backgrounds and experiences. However, a passion for the hospitality industry and a curiosity about its historical evolution, current trends, and future possibilities are highly encouraged. Basic familiarity with business concepts may be helpful but is not required.

Навыки, которые вы освоите

Hospitality ManagementCultural SensitivitySustainable BusinessCustomer ServicePersonalized ServiceDigital TransformationHospitalityHospitality ServicesGuest RelationsService ManagementService ImprovementHotels and AccommodationsCorporate SustainabilityInnovationHotel OperationsCustomer experience strategy (CX)AI PersonalizationHotel And Restaurant ManagementHospitality and Food ServicesRestaurant Operation

Программа курса

4 модулей · 85 учебных материалов

01Welcome and Introduction to Hospitality Management21 материалов

Topic 1: Historical Roots Of Hospitality: Tracing The Origins Of Hospitality Practices

Welcome to the courseЧтениеWelcome to hospitality management ВидеоOrigins of hospitality: Ancient civilizations and evolution during the middle ages ВидеоGrand tour and early tourism: Emergence of leisure travel and birth of hospitality industry Видео

Учитесь у экспертов

Marta Sotto-Mayor

Hospitality Certified Trainer, Professor and Consultant

Starweaver

Global Leaders in Professional & Technology Education

Introduction to Hospitality Management in the 21st Century
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≈ 10.8 ч

4 модулей

Язык: Английский

Субтитры: Кхмерский

Часть программы вашего университета
Discussion on the social role of hospitality in societyОбсуждение

Topic 2: The Significance of Hospitality: Understanding Its Role in Society and the Economy

Economic impact: Contribution to GDP, job creation, and revenue generation ВидеоSocial role: Fostering cultural exchange, community development, and global 2connectivity ВидеоHospitality as a service industry: Providing intangible services and experiences ВидеоAdditional resources: The significance of hospitalityЧтение

Topic 3: Defining Hospitality Management: Exploring Its Scope and Multidisciplinary Nature

Overview of hospitality management: Accommodations, food and beverage, travel agencies, events, and moreВидеоA multidisciplinary business approach: Marketing, operations, finance, and human resourcesВидеоHotel interconnected departments: Front office, housekeeping, food and beverage, sales, and more ВидеоAdditional resources: Defining hospitality managementЧтение

Topic 4: Transformation Of Guest Expectations: The Shift from Basic Services to Personalized Experiences

Changing guest demands: From basic accommodation to experiential stays and memories creation ВидеоPersonalization and customization: Tailoring services based on individual preferences ВидеоImpact of technology: Influence of digital platforms on guest expectations and interactions ВидеоConclusion and main takeaways ВидеоDiscussion on guest demands for accommodation to desiring immersive, personalized experiencesОбсуждениеAdditional resources: Transformation of guest expectationsЧтениеHands-On-Learning: Foundations and Evolution of Hospitality Взаимная проверкаWelcome and introduction to hospitality management Задание
02Core Concepts of Hospitality Management 22 материалов

Topic 1: Types Of Hospitality Businesses: Hotels, Restaurants, Event Planning, And More

Introduction to the wide ecosystem of hospitality industry ВидеоHotel segmentation: Differentiating between full-service, resort, boutique, budget, and luxury hotels ВидеоRestaurant categories: Fine dining, casual dining, quick service, and specialty restaurants ВидеоEvent management: Organizing conferences, weddings, exhibitions, and corporate events ВидеоOther tourism-related businesses: Travel and transportation, tour operators and travel agencies, attractions and entertainment, casinos, cruises, technology, and more Видео

Topic 2: Guest-centric Philosophy: Placing the Guest Experience at the Center of Operations

Guest-centric approach: Prioritizing guest satisfaction, comfort, and well-being ВидеоEmpathy and anticipation: Understanding and fulfilling guest needs, wants and desiresВидеоMoments of truth: Design the guest journey addressing the critical touchpoints where interactions shape perceptions ВидеоA Discussion on the principles of a guest-centric approachОбсуждениеAdditional resources: Guest-centric philosophyЧтениеRedesigning the Guest Experience at Urban Luxe HotelЗадание

Topic 3: Exceptional Customer Service: Strategies for Delivering Outstanding Service

Service standards: Establishing protocols for promptness, courtesy, and efficiency ВидеоGuest engagement: Active listening, assertiveness and effective communication ВидеоProblem resolution: Addressing guest complaints and resolving issues proactively Видео

Topic 4: Ethical Considerations: Addressing Sustainability, Diversity, And Social Responsibility

Sustainable practices: Implementing eco-friendly initiatives and responsible resource management ВидеоCultural sensitivity: Knowledge and respect of diverse cultural norms ВидеоSocial impact: Supporting local communities, inclusion practices, fair employment, and giving back ВидеоConclusion and main takeaways ВидеоA Discussion on the implementation of sustainable practicesОбсуждениеAdditional resources: Ethical considerationsЧтение
03Evolution and Contemporary Landscape of Hospitality 20 материалов

Topic 1: Navigating The Digital Era: Online Presence, Reviews, And Digital Marketing Strategies

Understanding the present of hospitality: Major shifts impacting businesses today ВидеоE-marketing campaigns: Designing targeted email, social media, and search engine marketing initiatives ВидеоOnline reputation management: Responding to guest reviews and managing online perceptions ВидеоSocial media engagement: Leveraging platforms to showcase offerings, promotions, and experiences ВидеоDiscussion on the impact of the digital era on the hospitality industryОбсуждениеAdditional resources: Navigating the digital eraЧтение

Topic 2: Technological Advancements: Impact Of Technology On Guest Interactions and Operations

Digital check-in and check-out: Streamlining guest arrivals and departures ВидеоMobile apps and concierge services: Enhancing guest convenience and access to information ВидеоSmart room features: IOT devices, voice assistants, and personalized in-room experiences ВидеоAdditional resources: Technological advancementsЧтение

Topic 3: Modern Challenges: Sustainability Practices, Cultural Sensitivity, And Changing Demographics

Environmental Responsibility: Reducing waste, and promoting eco-friendly initiatives ВидеоGenerational Shifts: Adapting services for millennials, Gen Z, and other emerging demographics ВидеоTraining staff to navigate diverse cultural preferences and avoid misunderstandings ВидеоImpact of generational shifts on hospitality servicesОбсуждение

Topic 4: Embracing Cultural Diversity: Adapting Services to Cater to Global Clientele

Multilingual staff and communication: Ensuring effective communication with non-native speakers ВидеоCulinary diversity: Exploring international food cultures and catering to diverse dietary preferences ВидеоCross-cultural training: Preparing staff to understand and appreciate different cultural norms ВидеоConclusion and main takeaways ВидеоHands-On-Learning: Designing a Hospitality Business Concept Взаимная проверкаEvolution and contemporary landscape of hospitality Задание
04Future Trends and Innovations in Hospitality Management 22 материалов

Topic 1: Role Of Artificial Intelligence: Enhancing Guest Experiences Through Ai-driven Solutions

Introduction to hospitality trends: Preparing for the future ВидеоPredictive analytics: Forecasting guest preferences, behaviours, and demands ВидеоArtificial intelligence: Enhancing personalized guest experiences through ai-driven solutions ВидеоChatbots and virtual assistants: Providing instant customer service and responses ВидеоThe role of artificial intelligenceОбсуждениеAdditional resources: Role of artificial intelligenceЧтение

Topic 2: Sustainable Hospitality Practices: Integrating Eco-friendly Initiatives into Operations

Green building design: Properties that reduce negative environmental impact ВидеоLocal sourcing and farm-to-table: Supporting local suppliers and sustainable diningВидеоWaste reduction and upcycling: Implementing strategies to protect the environment ВидеоStrategic Expansion Planning for Casa Verde Boutique BrandЗадание

Topic 3: Experiential Travel: Designing Immersive and Memorable Guest Journeys

Authentic experiences: Creating opportunities for guests to engage with local traditions ВидеоAdventure and wellness tourism: Offering activities that promote physical and mental well-being ВидеоCultural and culinary experiences: Guided tours, workshops, and interactive gastronomic events ВидеоOn guests engagement with local traditions and communities.ОбсуждениеHands-On-Learning: Innovating for the Future Guest Experience Взаимная проверка

Topic 4: Industry Forecast: Predicting Future Trends, Challenges, And Opportunities

Technological disruption: The impact of AI, virtual reality, and blockchain on hospitality ВидеоNavigating hospitality megatrends: Preparing for evolving consumer preferences, global regulations, and health-safety protocols ВидеоEmerging tourism trends: New destinations and evolving realities ВидеоConclusion and main takeaways ВидеоAdditional resources: Industry forecastЧтениеProject: Designing a Comprehensive Hospitality Concept and Strategy Взаимная проверка
Hands-On-Learning: Economic and Social Impact of Hospitality Взаимная проверка
Core concepts of hospitality management Задание
Future trends and innovations in hospitality management Задание