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Introduction to Market Research · LearnSpace
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Introduction to Market Research

Курс от Coursera
Средний≈ 5.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Embark on a journey through the realm of market research, where data uncovers stories and trends reveal opportunities. This short course is designed for professionals who aspire to master the craft of market research, enabling them to make informed business decisions. Whether you're a marketing professional, business owner, product manager, student, data analyst, sales specialist, or someone in the realm of advertising and PR, this course will equip you with a foundational understanding of market research methodologies and their practical applications. Dive into the art of identifying market trends and measuring customer preferences, all while honing your analytical skills. With a prerequisite of basic communication, computer skills, and an analytical mindset, this course is perfect for busy individuals seeking to enhance their market insight swiftly and efficiently. Get ready to transform data into strategy and elevate your business acumen in this course.

Навыки, которые вы освоите

Data CollectionMarket ResearchMarket DynamicsStrategic Decision-MakingMarketing StrategiesMarket AnalysisCustomer AnalysisConsumer BehaviourBusiness ResearchData-Driven Decision-MakingAnalytical SkillsData AnalysisMarket TrendMarketingCustomer InsightsAnalysisTrend Analysis

Программа курса

5 модулей · 31 учебных материалов

01Introduction to Market Research3 материалов
Course OverviewЧтениеIntroduction to the Course and InstructorВидеоYour Market Research RoadmapDIALOGUE
02Lesson 1: Fundamentals of Marketing Research5 материалов

Учитесь у экспертов

Raksha Mahabeer

Преподаватель курса

Introduction to Market Research
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Обучение на Coursera

≈ 5.8 ч

5 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Итальянский, Бразильский португальский, Корейский, Немецкий, Индонезийский, Испанский, Японский, Казахский

Часть программы вашего университета
Understanding Market ResearchВидео
Market Research: An Important Investment for Long-Term ViabilityЧтение
AI-Enhanced Market ResearchВидео
Market Research FundamentalsDIALOGUE
Practice QuizЗадание
03Lesson 2: From Data to Decisions: Exploring the Spectrum of Market Research Methods9 материалов
Unraveling Research Mysteries: Exploring the Core Types—Exploratory, Descriptive, and CausalВидеоSeven Types of Market Research and How to Improve ThemЧтениеIntroduction to the Three Types of Market Research & Type 1: Exploratory ResearchВидеоMarket Research Type 2: Descriptive ResearchВидеоMarket Research Type 3: Causal ResearchВидеоPrimary Research versus Secondary ResearchВидеоChoosing Research MethodologyDIALOGUEPractice QuizЗаданиеResearch MethodologyЗадание
04Lesson 3: Data Discovery: Navigating Market Research Collection Strategies6 материалов
Two Main Types of DataВидеоMethods of Data CollectionВидеоThe Power of Data Collection: From Market Research to Marketing SuccessЧтениеData Collection StrategiesDIALOGUEPractice QuizЗаданиеData Collection Strategy DesignЗадание
05Lesson 4: Data-Driven Product Development: Understanding and Adapting to Customer Preferences8 материалов
Market TrendsВидеоMeasuring Customer PreferenceВидеоWhat is Market Share and How Do You Calculate It?ВидеоHow to Conduct a Market Trend Analysis (and Stay Three Steps Ahead of the Competition)ЧтениеCustomer Insights to Strategic DecisionsDIALOGUEStrategic Market Analysis & Business RecommendationsЗаданиеPractice QuizЗаданиеGraded QuizЗадание