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Introduction to Marketing and Strategic Planning
Курс от PearsonО курсе
Master the foundational marketing tools needed to understand consumer needs and successfully launch new products and services. This course breaks down the core concepts of the "4 Ps" and teaches you how to conduct a SWOT analysis, providing a vital framework for meeting and exceeding customer expectations. By the end of this course, you will be able to apply these essential concepts to build a strong foundation for any marketing strategy.
Навыки, которые вы освоите
Consumer BehaviourMarketingMarketing PlanningStrategic MarketingStrategic Decision-MakingDecision MakingStrategic PlanningCompetitive AnalysisMarketing Strategy and TechniquesBusiness PlanningBusiness StrategiesProduct MarketingNew Product DevelopmentProduct PlanningMarketing OperationsValue PropositionsMarketing StrategiesPromotional StrategiesProduct StrategyMarketing Management
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1 модулей · 11 учебных материалов
01Introduction to Marketing and Strategic Planning11 материалов
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Pearson
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