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Introduction to Sales: Foundations for Success · LearnSpace
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Introduction to Sales: Foundations for Success

Курс от IBM
Начальный≈ 13.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Over 4.5 million sales jobs go unfilled annually due to lack of qualified candidates, yet sales remains one of the most accessible and rewarding career paths for motivated individuals. This comprehensive beginner course transforms sales novices into confident professionals ready for today's dynamic marketplace. Through interactive modules, you'll explore the sales profession from multiple angles - understanding different roles, mastering essential methodologies, and gaining hands-on experience with the tools that drive modern sales success. Learn directly from industry experts who share real-world insights, ethical best practices, and proven strategies for building trust-based customer relationships. From your first cold call to closing deals, develop the foundational skills employers seek. Basic computer literacy (comfortable with email, web browsing, and productivity software like Word/Excel). No prior sales experience required. This course is intended for early-career professionals aspiring to start a career in sales (SDRs, AEs, BDRs), career-changers transitioning from customer service or marketing roles, junior sales representatives seeking foundational training, and anyone curious about building a career in professional selling. By course completion, you'll have created a portfolio-ready Sales Career Launch Plan demonstrating your understanding of sales processes, tool proficiency, and strategic thinking. This practical artifact, combined with your new skills in prospecting, relationship building, and sales technology, positions you to confidently pursue roles as Sales Development Representatives, Account Executives, or other entry-level sales positions across any industry.

Навыки, которые вы освоите

Consultative SellingCustomer Relationship Management (CRM) SoftwareCross-Functional CollaborationSales PipelinesCustomer Relationship ManagementSales DevelopmentBusiness EthicsRelationship BuildingProspecting and QualificationOvercoming ObjectionsSales ManagementSales TrainingGeneral Sales PracticesSales StrategyEthical Standards And ConductSales OperationsSalesSales ProcessSelling Techniques

Программа курса

4 модулей · 85 учебных материалов

01The World of Sales 26 материалов

Welcome 

Course IntroductionВидеоCourse Welcome and OverviewЧтениеMeet the ExpertsВидеоExpert Viewpoints: A Day in the Life of a Sales ProfessionalВидео

Учитесь у экспертов

Rodrigo Seruya Cabral

General Manager / Partner @ ManWinWin Software | Sales Strategy, Leadership | Published author

Starweaver

Global Leaders in Professional & Technology Education

Introduction to Sales: Foundations for Success
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Обучение на Coursera

≈ 13.1 ч

4 модулей

Язык: Английский

Часть программы вашего университета
Expert Viewpoints: Why Sales is the Ultimate Career LaunchpadВидео
Course SyllabusЧтение
Transitioning into Sales: Common Questions for Career Changers Чтение
Career Resource: Resume Template for Entry-Level Sales Positions Чтение
Helpful Tips for Course CompletionЧтение

Introduction to Sales Roles and Career Paths

Introduction to Sales: Beyond the StereotypesВидеоWhat Does a Sales Development Representative Really Do?ВидеоAccount Executive vs. Account Manager –Responsibilities and Measures of SuccessВидеоCustomer Success Managers: Driving Retention and GrowthВидеоSales Career GuideЧтениеJob Analysis Template ЧтениеChoosing Your Sales Path: SDR vs. AE vs. AM Decision Guide ЧтениеLinkedIn Profile Guide for Aspiring Sales Professionals ЧтениеIntroduction to Sales Roles and Career PathsЗадание

Sales Team Structure and Collaboration

Inside a Modern Sales OrganizationВидеоSales + Marketing + Customer Success: The Revenue EngineВидеоSales Team Dynamics: Collaboration in Practice ВидеоYour First Day at TechStart Inc.PLUGINIndustry Comparison ChartЧтениеSales Team Structure and CollaborationЗаданиеSummary and Highlights: The World of SalesЧтениеSales Roles and TeamsЗадание
02Sales Fundamentals and Processes 23 материалов

The Sales Cycle: From Prospect to Customer

Understanding the Sales Funnel ВидеоStages of the Modern Sales Cycle ВидеоSales Metrics and Success MeasuresВидеоDemo: Sales Process Mapping WorkshopВидеоFinding Your Sales StrengthDIALOGUESales Cycle Best PracticesЧтениеSales Metrics Explained: Quick reference for KPIs and benchmarks ЧтениеSales Process Template ЧтениеLab: Create Your Sales Process MapВнешний инструментThe Sales Cycle: From Prospect to CustomerЗадание

Industries and Sales Environments

Day in the Life: B2B Enterprise Sales RepВидеоInside Sales vs. Field Sales: Which is Right for You?ВидеоRetail vs. SaaS Sales: Key DifferencesВидеоMatching Sales Environments to Your Strengths ВидеоLab: Sales Environment Self-Assessment PLUGINIndustries and Sales EnvironmentsЗадание

Sales Methodologies and Frameworks

SPIN Selling ExplainedВидеоSolution Selling vs. Challenger SellingВидеоChoosing the Right Sales MethodologyВидеоMethodology Comparison GuideЧтениеSales Process, Methodologies, and SkillsЗаданиеSummary and Highlights: Sales Fundamentals and ProcessesЧтение
03Sales Tools and Technology Landscape18 материалов

CRM Systems and Data Management

Using a CRM Platform to Track Your WorkВидеоKnow Your Numbers: Why Data Management Matters ВидеоCRM Crisis ManagementDIALOGUEDemo: CRM Platform Tour: Salesforce, HubSpot and othersВидеоCRM Selection Guide ЧтениеLab: CRM Hands-On PracticePLUGINCRM Selection Guide: Choosing the Right Platform for your Role ЧтениеCRM Comparison ChartЧтениеCRM Systems and Data ManagementЗадание

Communication and Productivity Tools

Sales Tech Stack EssentialsВидеоEmail Tools for Sales: Automation and TemplatesВидеоVideo Conferencing and Virtual DemosВидеоSales Tools AnalysisЧтениеBuilding Your Sales Tech Stack: Essential Tools for BeginnersЧтениеSales Tools Budget Calculator Чтение
04My Sales Career Launch Plan and Final Project 18 материалов

Ethics and Integrity in Sales

Why Ethics Matter in SalesВидеоBreaking Stereotypes: Building Trust in Modern SellingВидеоEthics in ActionPLUGINExpert Viewpoints: How Integrity Helped My CareerВидеоEthical Selling Principles Guide: A Practical Overview of Ethical Principles (Honesty, Transparency, Respect, and Compliance with Regulations)ЧтениеEthical Dilemmas in Sales: Common Scenarios and Guidance ЧтениеEthics and Integrity in SalesЗадание

Final Project and Final Exam

Final Project OverviewЧтениеFinal Project: My Sales Career Launch PlanPLUGINFinal Project: Submission and Evaluation Взаимная проверкаFinal Exam: Introduction to SalesЗадание

Course Wrap-Up

Course Wrap-UpВидеоExpert Viewpoints: Tips and Advice for a Career in SalesВидео30-60-90 Day Plan TemplateЧтениеInterview Preparation Checklist ЧтениеCongratulations and Next StepsЧтениеTeam and Acknowledgments Чтение
Sales Fundamentals and ProcessesЗадание
The "Human-in-the-Loop" Outreach Strategy Обсуждение
Communication and Productivity ToolsЗадание
Sales Tools and Technology LandscapeЗадание
Course Glossary Чтение