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Introduction to Strategy · LearnSpace
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Introduction to Strategy

Курс от Fundação Instituto de Administração
Начальный≈ 21.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course was developed for professionals from any area who wish to improve their knowledge of strategy and who intend to apply this knowledge to their personal and professional life. The art and science of strategy is important because it offers tools to support decision making in volatile, uncertain, chaotic, and ambiguous scenarios. As a strategist, you will need to make decisions with information incomplete and often contradictory. The lack of access to information can be partially addressed with the analysis techniques that you will learn in this course. This course will be focused and will offer some of the most important tools for the elaboration of the strategy and will develop your ability to use them.

Навыки, которые вы освоите

Continuous MonitoringCorporate StrategyStrategic Decision-MakingMarket AnalysisMarket DynamicsStrategic ThinkingBusiness StrategiesOrganizational StrategyCompetitive AnalysisDecision MakingAnalysisBusiness Strategy

Программа курса

5 модулей · 56 учебных материалов

01Introduction to Strategy17 материалов

Introduction to Strategy

SyllabusЧтениеIntroduction to the CourseВидеоCourse OrganizationВидеоStrategy ConceptВидео

Учитесь у экспертов

Edson Ito

Professor

Introduction to Strategy
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Обучение на Coursera

≈ 21.8 ч

5 модулей

Язык: Английский

Субтитры: Дари, Арабский, Пушту

Часть программы вашего университета
What is Strategy?Чтение

Mission, Vision, and Values

Mission, Vision, and ValuesВидеоElements of StrategyВидеоMission, Vision, and ValuesЧтение

External Analysis - STEP

External Analysis: STEPВидеоSTEP, PEST or PESTEL analysisЧтение

External Analysis - Porter's 5 Forces

External Analysis: 5 ForcesВидеоThe five competitive forces that shape strategyЧтение

Analytical toolkit: 9 Forces

Online Education post-COVIDВидеоAnalysis Step-by-StepВидео

Practice quiz - Introduction to Strategy

Practice quiz: Introduction to StrategyЗадание

Peer Review

Strategy and its shaping forcesВзаимная проверкаRecording of Introduction to Strategy Live Session on 21-11-11 20:07:49 [03:45]Видео
02Internal Analysis9 материалов

Definition and Importance of Internal Analysis

Internal Analysis - IntroductionВидеоInternal AnalysisВидеоInternal AnalysisЧтение

Value Chain Analysis: Primary and Secondary Activities

Value Chain Analysis: Primary ActivitiesВидеоValue Chain Analysis: Secondary ActivitiesВидеоHow to map your industry's profit poolЧтение

VRIO Analysis

VRIO AnalysisВидеоVRIO AnalysisЧтение

Practice quiz - Internal Analysis

Practice quiz: Internal AnalysisЗадание
03SWOT - TOWS6 материалов

SWOT - TOWS

SWOT - TOWS - IntroductionВидеоSWOT - TOWSВидеоSequence of AnalysisВидеоSWOT AnalysisЧтениеPractice quiz: SWOT - TOWSЗадание

Case Study - COVID

Case Study - COVIDВидео
04Strategic Monitoring13 материалов

Strategic Monitoring

Strategic Monitoring - IntroductionВидеоStrategic MonitoringВидеоStrategic MonitoringЧтение

Market Drivers

Industry DriversВидеоThe next normal arrives: Trends that will define 2021—and beyondЧтение

Weak signal capture system and early warning systems

Surprise AvoidanceВидеоAnticipating disruptive innovationЧтениеStrategic monitoring systemОбсуждение

Response and Adaptation to Changes

Response and AdaptationВидеоLeadership and Decision-MakingЧтение

Practice quiz - Strategic Monitoring

Practice quiz: Strategic MonitoringЗаданиеRecording of Introduction to Strategy Live Session on 21-12-02 20:08:48 [05:04]ВидеоRecording of Live Session - Introduction to Strategy on 22-11-23 12:05:27 [27:10]Видео
05Generic Strategies11 материалов

Generic Strategies

On Generic Strategies - IntroductionВидеоOn Generic StrategiesВидеоPorter's Generic StrategiesЧтение

Generic Strategies Explained

Cost LeadershipВидеоDifferentiationВидеоFocusВидеоWhat is your company's generic strategy?Обсуждение

Analytical toolkits

Have a Nice JourneyВидеоAnalytical toolkitЧтение

Practice quiz - Generic strategies

Practice quiz: Generic strategiesЗадание

Staff-graded assignment

Staff-graded assignment instructionsЧтение