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Invest in Yourself: Crafting an Incredible Personal Brand · LearnSpace
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Invest in Yourself: Crafting an Incredible Personal Brand

Курс от Madecraft
Начальный≈ 7.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Your personal brand exists right now whether you have shaped it intentionally or not. Every post, introduction, and interaction either builds your reputation deliberately or leaves it to chance, and in a professional landscape where decision-makers scroll past dozens of profiles before reaching yours, the difference between a crafted brand and an accidental one is the difference between being sought out and being overlooked. In this course, you will work through a practical, end-to-end framework for taking control of your brand from the ground up. You will define your differentiator, map your motivations, build a support network of mentors and advisors, design and run a six-month brand campaign, and put your brand to work across LinkedIn, video, workplace conversations, conferences, and networking events. By the end of this course, you will be able to build, communicate, and grow a personal brand that reflects who you are and consistently opens the professional doors you want to walk through.

Навыки, которые вы освоите

BrandingProfessional NetworkingRelationship BuildingCommunication PlanningMentorshipLinkedInBrand StrategySelf-AwarenessStorytellingBrand ManagementRecognizing OthersOvercoming ObstaclesCampaign PlanningPersonal DevelopmentPersonal AttributesBrand MarketingStrategic CommunicationProfessional DevelopmentWeb PresencePersonal Integrity

Программа курса

7 модулей · 55 учебных материалов

01Defining Your Personal Brand10 материалов

Build Your Brand

Build Your BrandВидео

Take Charge

Take ChargeВидео

Define Your Personal Brand

Define Your Personal BrandВидеоDefining Your Niche and ChannelЗадание

Учитесь у экспертов

Madecraft

Преподаватель курса

Invest in Yourself: Crafting an Incredible Personal Brand
В каталоге вашей программы

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Новые знания — в удобное для вас время.

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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 7.9 ч

7 модулей

Язык: Английский

Часть программы вашего университета
Choosing Your Channel and NicheЧтение

Overcome Imposter Syndrome

Overcome Imposter SyndromeВидеоNavigating Imposter Syndrome in Real TimeDIALOGUE

Create Your Differentiator

Create Your DifferentiatorВидеоDefining Your Differentiator Out LoudDIALOGUEGetting Started With Your Personal BrandЗадание
02Understand Yourself8 материалов

Discover Your Motivation

Discover Your MotivationВидеоCharting Your Brand MotivationЗаданиеMapping Your Brand Motivation to a Two-Year VisionЧтение

Personal Branding Golden Rules

Personal Branding Golden RulesВидеоKeeping Your Brand on TrackDIALOGUE

Tell Your Brand Story

Tell Your Brand StoryВидеоYour Brand Story Under PressureDIALOGUEKnowing Yourself, Building Your BrandЗадание
03Accelerate With Sponsors5 материалов

Importance of Mentors

Importance of MentorsВидеоMaking the Case for a MentorDIALOGUE

Create a Personal Advisory Board

Create a Personal Advisory BoardВидеоBuilding Your BoardDIALOGUEBuilding the Support Network Your Brand NeedsЗадание
04A Personal Brand Campaign8 материалов

Develop a Strategy

Develop a StrategyВидеоLaying the Groundwork for Your Brand CampaignЗаданиеBuilding the Six-Month PlanDIALOGUE

Implement Your Plan

Implement Your PlanВидеоShowing Up as the SolutionЧтение

Revise and Grow

Revise and GrowВидеоTurning a Setback Into a Stepping StoneDIALOGUERunning a Brand Campaign That LastsЗадание
05Communicating Your Brand12 материалов

Create Videos on Social

Create Videos on SocialВидеоGetting on Camera Without Overthinking ItЧтение

Use LinkedIn

Use LinkedInВидеоMaking LinkedIn Work for Your BrandDIALOGUE

Manage Your Brand at Work

Manage Your Brand at WorkВидеоTaking Your Brand Into the WorkplaceЗаданиеBuilding Visibility Without Self-Promotion That Feels UncomfortableЧтение

Audit Your Touchpoints

Audit Your TouchpointsВидеоEvery Touchpoint Is a Brand MomentЧтение

Share Your Brand

Share Your BrandВидеоMaking Your Brand Stick in One ConversationDIALOGUECommunicating Your Brand Across Every ChannelЗадание
06Promotion and Visibility10 материалов

Effectively Networking

Effectively NetworkingВидеоNetworking With IntentionЗадание Making Networking Work for Your BrandDIALOGUE

Become the Hub

Become the HubВидео The Art of the Purposeful IntroductionЧтение

Volunteer in Your Industry

Volunteer in Your IndustryВидеоVolunteering as a Brand StrategyЧтение

Trade Shows and Conferences

Trade Shows and ConferencesВидеоMaking Every Conference CountDIALOGUEGrowing Your Reach and VisibilityЗадание
07Conclusion2 материалов

Go for the Long Run

Go for the Long RunВидеоTransform Your Personal BrandЗадание