Journey Design and Orchestration

О курсе

Learn to design customer journeys using Microsoft Customer Insights - Journeys and Copilot. You’ll build end-to-end, multi-channel customer journeys using email, event-based triggers, and additional channels such as SMS and push notifications where available. Learn to design intelligent journey flows with segment-based branching that adapts messaging based on customer behavior and attributes. You’ll also coordinate cross-channel campaign calendars to align email, social ads, webinars, and direct mail for consistent and timely customer engagement across touchpoints. Leverage Copilot to generate personalized subject-line variations, message content, and dynamic recommendations tailored to different audience segments, improving relevance and engagement efficiency. Explore how to structure journeys that respond to real-time customer actions and lifecycle stages, ensuring more contextual communication. By the end of this learning experience, you will be able to design scalable customer journeys and evaluate channel performance using attribution insights to optimize your overall marketing mix and improve campaign effectiveness across channels.

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Microsoft

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