К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
Key Skillsets for a Sales Representative · LearnSpace
Назад в каталог
courseraБизнес

Key Skillsets for a Sales Representative

Курс от Zoho Corporation
Начальный≈ 29.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

"Key Skillsets for a Sales Representative" is designed to equip a sales representative with the ultimate go-to guide on how to start a successful career in sales. This combines the essential core skills as well as communication and soft skills required for any sales enthusiast to kick start a successful career in sales. By the end of this course, the learner will be able to: — Explain the need to upskill in their sales career. — List and practice the primary skills required to kick start and sail through their sales career successfully. — List and practice communication skills required in sales. — List and practice the soft skills for sales personality development. — List and practice the software skills essential for a sales person. "

Навыки, которые вы освоите

Customer Relationship Management (CRM) SoftwareSelling TechniquesSales ProcessSalesCommunicationProblem SolvingVerbal Communication SkillsRelationship ManagementCustomer Relationship BuildingSales DevelopmentCritical ThinkingRelationship BuildingBusiness WritingSales TrainingValue PropositionsClosing (Sales)Customer Relationship ManagementSales PresentationSales ManagementBusiness Software

Программа курса

5 модулей · 97 учебных материалов

01Course overview13 материалов

Introduction to the Zoho Sales Rep Professional Certificate Program

About the Zoho Sales Representative Professional Certificate Program ВидеоComponents of the programЧтениеZoho CRM for businesses — An overviewВидеоMeet the TeamЧтение

Учитесь у экспертов

Zoho CRM

Преподаватель курса

Key Skillsets for a Sales Representative
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 29.1 ч

5 модулей

Язык: Английский

Субтитры: Дари, Узбекский, Пушту

Часть программы вашего университета
Learning Objectives of this Professional Certificate ProgramЧтение
Instructions to sign up for a Zoho CRM accountЧтение

Introduction to the Course: Key skillsets for a sales representative

About the Key skillsets for a sales representative courseВидеоDiscussion prompt for learner introductionОбсуждение

Building your sales skills — An overview

The need for upskilling in your sales careerВидеоApplication of your sales skillsВидеоHow to work on building your skillsets: Short term Vs long term goalsВидеоTypes of skillsets — An overviewВидеоBuilding your sales skillsetsЗадание
02Primary sales skills24 материалов

Primary sales skills

Key skillsets to execute a sales processВидеоPart A: Skills for Initiating the saleВидеоPart B: Skills for effective persuasion and negotiationВидеоPart C: Skills for Closing the saleВидео

Part A: Initiating the sale

Building Research SkillsЧтениеIdentifying and Adapting to the Buyer Persona ЧтениеAnalyzing Buyer Needs — Asking the Right Questions ЧтениеCreating a unique value proposition ЧтениеSales Scenario Analysis AssignmentЗадание[Optional] Video Podcast: Expert Segment on Strategic Sales Research—Where to Begin?Видео

Part B: Persuasion and negotiation

Getting Started with Sales PitchesВидеоDelivering an effective sales pitchВидеоThe art of persuasionВидеоNegotiating a deal skilfullyВидеоObjection handlingВидеоSales Pitch DevelopmentЗадание

Part C: Closing the sale

Closing a deal — an overviewВидеоHandling wins and losses objectivelyВидеоKey sales closing techniquesВидеоClosing points— Budget, timelines and implementationВидеоCreating a follow-up planВидеоChoose the Right Sales Approach for Each ScenarioЗадание
03Communication skills32 материалов

Key communication skills for salespeople

The need for effective communication in salesВидеоSpeaking skills — How to initiate and hold a sales conversationВидеоWriting skills— What do salespeople write?ВидеоListening skills — What makes a conversation effectiveВидеоHolding the controls in a sales conversationВидеоUsing communication platforms — An overviewЧтение

Face-to-face communication with customers

The importance of face to face commucation — An overviewВидеоUnderstanding your audienceЧтениеThe qualities of good speechЧтениеPresentation skillsВидеоDiscussion skillsЧтениеReading facial expressions and body languageВидео

Telephone communication skills

Types of sales phone calls — An overviewВидеоTelephone conversations in sales — Challenges and importanceВидеоBest time to call a customerЧтениеEffective opening, middle and ending of a sales phone callВидеоCreating and using call scriptsВидеоLanguage and accentsВидео

Conversing via online platforms — social media, live chat and email

Online communication platforms for sales — an overviewВидеоSales scenarios where online conversations are neededЧтениеWriting effective emailsВидеоLive chat conversationsЧтениеSocial media conversations and webformsЧтениеSocia media marketing vs social sellingВидео
04Essential softskills for sales reps13 материалов

Developing softskills — An overview

Importance of softskills in salesВидеоHow to develop softskillsВидеоApplication of softskills for your life and careerЧтение

Key softskills for your sales career

Developing empathy for your customerВидеоCritical thinking and analysisЧтениеProblem solving ЧтениеDecision making ВидеоTime management ЧтениеTeam collaborationЧтениеEstablishing accountability ЧтениеDealing with conflicts and developing resolution ВидеоPresence of mind — thinking on your feet ЧтениеChoose the Right Soft Skill for Each Sales ScenarioЗадание
05Software skills15 материалов

Software skills for a sales rep — An overview

Software skills for a sales rep — Purpose and benefits ВидеоImportance of being tech savvy in sales ВидеоImplementation of software applications in key sales areas Видео

Handy software tools for sales — Overview

Spreadsheets for organizing dataЧтениеQuoting and proposal systemsЧтениеCalendar applicationsЧтениеPresentation software for effective slideshowsВидеоE-signature apps for signingЧтениеMobile applications for field salesЧтениеMeeting and Conferencing ToolsЧтениеSoftware for outbound salesЧтениеCRM for Sales repsВидеоPick the right tool for the purpose stated in each scenarioЗадание[Optional] Video Podcast: Expert Segment Building Your Sales Tech StackВидеоCongratulations on completing the course!Видео
[Optional] Video Podcast: Expert Segment on Presentation and Sales PitchВидео
[Optional] Video Podcast: Expert Segment on Value-based Negotiation and Deal Closure in Enterprise SalesВидео
Popular telephone modes and platformsЧтение
What is the most challenging part of a telephone call with a customer?Обсуждение
Creating Sales Telephone ScriptsЗадание
Challenges and benefits of online communicationВидео
Email Writing for Project Management Software SalesЗадание
Spot and share some social media threads on customer complaint and resolutionОбсуждение
Choose the Right Communication Approach for Each Sales ScenarioЗадание
[Optional] Video Podcast: Expert Segment on Effective Sales CommunicationВидео