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Keyword Research and SEO Training · LearnSpace
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Keyword Research and SEO Training

Курс от Simplilearn
Начальный≈ 5.4 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This keyword research and SEO course equips you with the skills to research keywords, analyze competitors, and optimize website performance using SEMrush’s most essential tools. Begin with keyword research fundamentals, including search demand analysis, ranking gap identification, and competitor comparison using the Keyword Magic Tool and Keyword Gap feature. Next, move into performance monitoring and optimization through Position Tracking, Site Health checks, Backlink Analytics, and comprehensive Site Audits. Learn how to diagnose technical issues, strengthen backlink profiles, and track visibility improvements to enhance search rankings and overall site performance. By the end of this course, you will be able to: - Master Keyword Research: Use Keyword Magic & Keyword Gap to find high-value terms and content gaps - Analyze Competitors: Compare ranking opportunities and uncover SEO weaknesses - Monitor & Improve Performance: Track rankings, evaluate site health, and run full audits - Strengthen Backlinks: Use SEMrush analytics to assess and enhance backlink profiles Ideal for beginners, marketers, and digital professionals who want to build strong, real-world SEO skills.

Навыки, которые вы освоите

Search Engine OptimizationKeyword ResearchCompetitive AnalysisPerformance MeasurementPerformance ManagementContent OptimizationSearch Engine MarketingAnalyticsDigital Marketing ToolsWeb AnalyticsPerformance AnalysisWeb Analytics and SEO

Программа курса

2 модулей · 15 учебных материалов

01Introduction to Keyword Research Tools8 материалов

Getting Started with SEMrush

Course SyllabusЧтениеIntroductionВидеоQuiz on Getting Started with SEMrushЗадание

Keyword Research Essentials

Keyword Magic Tool

Учитесь у экспертов

Priyanka Mehta

Преподаватель курса

Keyword Research and SEO Training
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Обучение на Coursera

≈ 5.4 ч

2 модулей

Язык: Английский

Часть программы вашего университета
Видео
Keyword Gap FeatureВидео
Applying SEMrush Tools for Strategic Keyword ResearchDIALOGUE
Quiz on Keyword Research EssentialsЗадание
Assessment for Introduction to Keyword Research ToolsЗадание
02Tracking and Optimizing Website Performance7 материалов

Monitoring Performance

Position Tracking FeatureВидеоQuiz on Monitoring PerformanceЗадание

Site Health and Backlink Analysis

Backlink AnalyticsВидеоSite AuditВидеоInterpreting SEMrush Data to Optimize Website PerformanceDIALOGUEQuiz on Site Health and Backlink AnalysisЗаданиеAssessment for Tracking and Optimizing Website PerformanceЗадание