Launch Email Campaigns

О курсе

Learn how to launch and manage professional email campaigns using industry-standard tools like Mailchimp, HubSpot, and Klaviyo. This course teaches you how to move beyond basic email sends to build campaigns that are structured, measurable, and aligned with real marketing goals. You’ll start by learning how to create campaigns across multiple platforms, using a shared framework that applies to any email tool. Then, you’ll analyze campaign performance using lifecycle KPIs, helping you understand what drives engagement and results. Finally, you’ll evaluate send plans to ensure your emails reach the right audience at the right time. Through hands-on labs, you’ll build and schedule campaigns, review performance data, and assess audience fit using real-world scenarios. These practical exercises reflect the workflows used by email marketing professionals today. By the end of this course, you’ll be able to confidently launch campaigns, interpret performance metrics, and make smarter decisions about audience targeting. These skills are essential for roles in digital marketing, lifecycle marketing, and e-commerce marketing.

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