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Launch Your Online Business · LearnSpace
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Launch Your Online Business

Курс от The State University of New York
Начальный≈ 16.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Learners who complete the course will: - gain an understanding of different business models - learn strategies for naming their business - create customer personas - create their brand identity - create their Unique Value Proposition and learn how to make their business stand out from their competitors - know every step needed to build their website including best practices - production do's and don'ts for copywriting, photography and video - have a pre-launch checklist and website maintenance - gain foundational knowledge of marketing and pr - create a Pitch Deck about their business that they can deliver to potential partners and investors

Навыки, которые вы освоите

Web Design and DevelopmentPhotographyCopywritingValue PropositionsMarketing StrategiesPublic RelationsCustomer EngagementBrand StrategyBusiness ModelingBrandingVideo ProductionMarketing and Public RelationsPresentationsContent CreationContent StrategyEntrepreneurshipProposal DevelopmentWeb PresencePhoto/Video Production and TechnologyBusiness Planning

Программа курса

4 модулей · 123 учебных материалов

01Let’s Start with the Basics of an Online Business37 материалов

#1 What is Your Online Business?

Course AcknowledgementsЧтениеWhat is Your Online Business? ВидеоStudent Activity: Explore Online BusinessesЧтениеWhat is Your Online Business? Part 2Видео

Учитесь у экспертов

Joan Decollibus

Instructor

Launch Your Online Business
В каталоге вашей программы

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Новые знания — в удобное для вас время.

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Обучение на Coursera

≈ 16.3 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
Student Activity: Naming Your Online BusinessЧтение
Open Your Business Bank AccountВидео
Student Activity: Explore SBSЧтение
#1Задание
Assignment #1 & Resources for ALL Course Assignments incl. Pitch Deck TemplateЧтение
Meet the Business OwnersВидео
Zoom Chat: "Introduction to Black Monarchy"Видео
Zoom Chat: "Introduction to Classic Knot"Видео
Zoom Chat: "Introduction to Stitch Buffalo"Видео
Zoom Chat: "Introduction to Elle James" Видео
Zoom Chat: "Introduction to Zandra Beauty"Видео

#2 It's All About Your Customers

It’s All About Your Customers ВидеоStudent Activity: Build Your Persona ЧтениеIt’s All About Your Customers Part 2ВидеоZoom Chat: "Now Is The Time To Go Online" with Courtney from Elle JamesВидеоZoom Chat: "Targeting Your Customers" with Phylicia from Black MonarchyВидео#2ЗаданиеAssignment #2: Bring More Value to Your Pitch DeckЧтениеZoom Chat: "The Many Uses Of A Pitch Deck" with Phylicia From Black MonarchyВидео

#3 Creating Your Brand

Creating Your Brand ВидеоZoom Chat: "Defining a Brand" with Courtney from Elle JamesВидеоResources Referenced in 'Creating Your Brand'ЧтениеCreating Your Brand Part 2ВидеоZoom Chat: "Social Change as Part of Your Brand" with Zandra from Zandra BeautyВидеоStudent Activity: Branding Your BusinessЧтение#3ЗаданиеAssignment #3: Bring More Value to Your Pitch DeckЧтение

#4 What Makes Your Business Different From Your Competitors?

What Makes Your Business Different From Your Competitors? ВидеоStudent Activity: Competitor Website BrandingЧтениеWhat Makes Your Business Different From Your Competitors? Part 2Видео#4ЗаданиеZoom Chat: "Telling Your Story" with Phylicia from Black MonarchyВидеоAssignment #4: Bring More Value to Your Pitch DeckЧтение
02A Deeper Dive into Creating an Online Business 25 материалов

#5 Website Launch Overview

Website Launch Overview ВидеоZoom Chat: "Your Website Can Sell More Than Your Products" with Zandra from Zandra BeautyВидеоStudent Activity: Rate Competitor's SiteЧтение#5ЗаданиеAssignment #5: Bring More Value to Your Pitch DeckЧтение

#6 ECommerce Platform Decisions to be Made

Decisions to be MadeВидеоStudent Activity: Platform ComparisonsЧтениеDecisions to be Made Part 2ВидеоStudent Activity: ECommerce PlatformsЧтениеZoom Chat: "Choosing a Web Platform" with Courtney from Elle JamesВидеоZoom Chat: "Choosing a Web Platform"-Continued, with Courtney from Elle JamesВидео#6ЗаданиеAssignment #6: Bring More Value to Your Pitch DeckЧтение

#7 Design & Copy

Design & CopyВидеоStudent Activity: Browse Your Platform's ThemeЧтениеDesign & Copy Part 2ВидеоStudent Activity: Your Copy DeckЧтениеDesign & Copy Part 3: Assignment InstructionsВидео#7ЗаданиеAssignment #7: Bring More Value to Your Pitch Deck

#8 Photography

PhotographyВидеоStudent Activity: Shot ListЧтениеPhotography Part 2Видео#8ЗаданиеAssignment #8: Bring More Value to Your Pitch DeckЧтение
03Preparing Your Online Business Launch26 материалов

#9 Production

Getting Into ProductionВидеоStudent Activity: DIY vs. HireЧтениеGetting Into Production Part 2ВидеоStudent Activity: Scope of WorkЧтение#9ЗаданиеAssignment #9: Bring More Value to Your Pitch DeckЧтение

#10 Behind the Scenes

Behind the ScenesВидеоStudent Activity: Search Strategy ЧтениеBehind the Scenes Part 2ВидеоZoom Chat: "Tracking Orders in a Small Business" with Shelden of Classic KnotВидеоStudent Activity: Create SKUsЧтение#10ЗаданиеAssignment #10: Bring More Value to Your Pitch DeckЧтение

#11 Before You Go Live

Before You Go LiveВидеоBefore You Go Live Part 2ВидеоBefore You Go Live Part 3Видео#11ЗаданиеAssignment #11: Bring More Value to Your Pitch DeckЧтениеStudent Activity: Create an E-mail List and E-mail Marketing Чтение

#12 Developing Your Brand Launch KPIs

Developing Your Brand Launch KPI'sВидеоStudent Activity: Google AnalyticsЧтениеZoom Chat: "Keeping Up With Google" with Courtney from Elle JamesВидеоDeveloping Your Brand Launch KPI's Part 2Видео#12ЗаданиеAssignment #12: Bring More Value to Your Pitch DeckЧтение
04Successful Launch of Your Online Business. Now what? 35 материалов

#13 Keeping Up Your Shop

Keeping Up Your ShopВидеоStudent Activity: Website RefreshЧтениеZoom Chat: "Tracking Inventory As You Grow" with Dawne from Stitch BuffaloВидеоKeeping Up Your Shop Part 2ВидеоZoom Chat: "Listening to the Customer" with Zandra from Zandra BeautyВидеоStudent Activity: Staying on TrackЧтениеKeeping Up Your Shop Part 3Видео#13ЗаданиеAssignment #13: Bring More Value to Your Pitch DeckЧтение

#14 Marketing & Sales

Marketing & Sales Part 1ВидеоZoom Chat: "How Social Media Drives Sales" with Dawne from Stitch BuffaloВидеоStudent Activity: Selling on Social Media Channels ЧтениеMarketing & Sales Part 2ВидеоStudent Activity: Email CampaignЧтениеMarketing ChannelsВидео

#15 Content Marketing

Content MarketingВидеоStudent Activity: Calendar StrategyЧтениеContent Marketing Part 2ВидеоZoom Chat: "Growing Your Customer Base" with Courtney from Elle JamesВидео#15ЗаданиеAssignment #15: Bring More Value to Your Pitch DeckЧтение

#16 Press Release (PR) Overview

PR OverviewВидеоStudent Activity: Add PR Activities to Your Content Calendar 2021ЧтениеCreate a Press ReleaseВидеоStudent Activity: Press ReleaseЧтениеMedia PitchВидеоStudent Activity: Media PitchЧтение

Congratulations!

Launch Your Online Business ClosureЧтениеLaunch Your Online Business Key Take-awaysЧтениеZoom Chat: "Gaining Confidence" with Phylicia from Black MonarchyВидео
Чтение
Zoom Chat: "The Importance of Your Pitch Deck" with Phylicia from Black MonarchyВидео
#14Задание
Assignment #14: Bring More Value to Your Pitch DeckЧтение
#16Задание
Zoom Chat: "Alternate Ways to Use Your Social Media" with Dawne from Stitch BuffaloВидео
Assignment #16: Polishing Your Pitch DeckЧтение