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Launching Your Music Career · LearnSpace
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courseraИскусство

Launching Your Music Career

Курс от University of Colorado Boulder
Средний≈ 8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Launching a career in music is an exhilarating and transformative journey that requires passion, dedication, and a strong commitment to artistic growth. This course is designed to equip musicians with the knowledge and skills to navigate the business side of their music career. This course covers a range of essential topics that will empower musicians to take control of their artistic journey and thrive in the industry. In this course, you will gain invaluable insights into effectively managing a successful gigging career. From identifying suitable venues to taking charge of bookings, you will learn the essential skills needed to navigate the dynamic world of live performances. By utilizing the Business Model Canvas template, you will develop a strategic approach to planning and executing your career goals, ensuring you stay on track and achieve long-term success. Setting up, promoting, and growing your teaching studio is another essential aspect covered in the course. Learn how to establish a thriving teaching practice, identify your Unique Selling Proposition (USP), attract and retain students, and utilize marketing techniques to promote your teaching services. After completing this course, you have the skills and knowledge necessary to become a self-sufficient music entrepreneur and to unleash your full potential as a musician in today's dynamic music industry. This course can be taken by itself or as part of the “Musician's Professional Toolbox” specialization.

Навыки, которые вы освоите

Value PropositionsBusiness ModelingGrowth StrategiesTarget MarketEntrepreneurshipDrive EngagementBusiness PlanningPortfolio ManagementMusic PerformanceStrategic PlanningPromotional StrategiesBusiness ManagementBusiness StrategyWeb PresencePerforming ArtsMarketing StrategiesProfessional NetworkingRecruitmentEvent Management

Программа курса

5 модулей · 27 учебных материалов

01Be Your Own Manager11 материалов

Introductory Materials

Course Updates and Accessibility SupportЧтениеWelcome Musicians!ЧтениеAssignments and Honors TrackЧтениеMeet Your Peers!Обсуждение

Учитесь у экспертов

Jeffrey Nytch

Director of the Entrepreneurship Center for Music

Launching Your Music Career
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Обучение на Coursera

≈ 8 ч

5 модулей

Язык: Английский

Часть программы вашего университета
General Discussion BoardОбсуждение

The Business Model Canvas

Be Your Own ManagerВидеоDownload a Business Model Canvas templateЧтениеBusiness Model CanvasЗадание

Utilizing the Canvas

Introduction to the Business Model CanvasВидеоApplying the Business Model CanvasВидеоBusiness Model CanvasОбсуждение
02Freelance Performance5 материалов

Gigging

Finding GigsВидеоLangenberg, "A light-hearted etiquette guide for the novice freelancer"ЧтениеGigging BasicsЗадание

Maintaining Your Gigging Career

Maintaining a Freelance Gigging CareerВидеоReach Out to VenuesОбсуждение
03Setting Up Your Teaching Studio4 материалов

Defining Your Studio

Defining Your StudioВидео

Promoting Your Studio

Promoting Your StudioВидеоCreating Your StudioЗаданиеUnique Selling Proposition (USP) Обсуждение
04Growing Your Teaching Studio5 материалов

Growing Your Studio

Growing Your Studio with the Business Model CanvasВидео

Creating Community

Building CommunityВидеоCommunity BuildingОбсуждениеGrowing Your StudioЗадание

Create a Comprehensive Plan for Your Teaching Studio

Teaching Studio Plan ActivityВзаимная проверка
05Launch a Website and Open a Studio (optional assignments)2 материалов

Create a Professional Website or Studio Growth Plan

Optional Honors ProjectsВидеоProfessional Website or Studio Growth Plan ActivityВзаимная проверка