Курс от Northwestern UniversityThe capstone project consists of a case study that must be addressed to complete the specialization. In the case study, you will be asked to assume the role of the incoming chief executive officer of a fictitious privately held medical device company. From the company’s standpoint, its customers are the clinics that use and dispense its products, rather than the end-users of the company’s products. The company is currently facing a range of challenges, including obstacles to access for world-wide users of the company’s product, as well as internal conflict about the company’s priorities and a new disruptive technology. You will be asked to help the board address key changes in the industry, by developing a strategy to meet these challenges. Specifically, you will submit artifacts responding to a series of challenges related to the case. The artifacts will be peer-assessed on how effectively you applied concepts and skills explored throughout the specialization, assessed your own skills as a leader, evaluated the data to help you make an informed decision, developed a customer-facing design process, and communicated your strategy to relevant stakeholders.
8 модулей · 30 учебных материалов

Pentair - D. Eugene and Bonnie L. Nugent Clinical Associate Professor of Design, Director of the Segal Design Institute, Co-Director of the MMM Program

Allen and Johnnie Breed University Design Professor, Professor of Mechanical Engineering, Director of the Engineering Design and Innovation Masters Program at the Segal Design Institute

Clinical Assistant Professor, Design Innovator in Residence

Adjunct Professor of Executive Education

Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg

James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)

Faculty

Faculty

Owen L. Coon Professor

J. Jay Gerber Distinguished Professor of Dispute Resolution and Organizations

Associate Professor, Co-director of the Research Cluster at the Segal Design Institute

Executive Director Spiegel Research Center

Dean of the School of Communication; Professor of Communication Studies; Annenberg University Professor

Professor