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Leading with a Digital Strategy

Курс от IIMA - IIM Ahmedabad
Начальный≈ 24.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

To lead and strategize for the future now requires understanding digital technologies. Digital technologies are shaping businesses, operations, and families, changing how we organize. However, the paradox is that many people are struggling to lead in the changing times. How do organizations wade through the challenges and harness the opportunities presented by the ongoing digital age? The advent of advanced technologies such as artificial intelligence may make these challenges and opportunities even larger. This course developed by Professor Pankaj Setia at the Indian Institute of Management (IIMA) delves into the fundamental principles required to create digital strategies. The course is apt for students, professionals, and other enthusiasts intending to learn about creating digital strategies. When applied properly, digital strategy may revolutionize firm performance across industries like education, healthcare, commerce, and operations.

Навыки, которые вы освоите

Digital TransformationOrganizational EffectivenessBusiness StrategyPerformance ImprovementTechnology StrategiesOrganizational StrategyAI EnablementOrganizational DevelopmentBusiness TransformationPerformance MeasurementInformation Technology

Программа курса

5 модулей · 77 учебных материалов

01Week 1: Digital Transformation: An Introduction 20 материалов

Course Introduction

Course IntroductionВидеоCourse OverviewЧтениеMeet Your Instructor Видео

Week's Introduction

Week's IntroductionВидео

Lesson 1: Basic Concepts of Digital Transformation

Учитесь у экспертов

Pankaj Setia

Professor

Leading with a Digital Strategy
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Обучение на Coursera

≈ 24.9 ч

5 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Ория, Немецкий, Индонезийский, Испанский, Японский

Часть программы вашего университета
Digital Transformation: An IntroductionВидео
Essential Reading: Digitization, Digitalization, And Digital Transformation- Confuse Them At Your PerilЧтение
Recommended Reading: The Digitization of Just About EverythingЧтение
The Context of Digital TransformationВидео
Essential Reading: Google's Eric Schmidt: We need Critical Thinking now more than EverЧтение
Basic Concepts of Digital TransformationЗадание

Lesson 2: The Need to Master Digital Transformation

Mastering Digital TransformationВидеоEssential Reading: Leveraging AI in Business: 3 Real-World ExamplesЧтениеChallenges Underlying Digital TransformationВидеоRecommended Reading: How Technology Is Destroying Jobs?ЧтениеDigital Transformation Across IndustriesDIALOGUEThe Transformative ParadoxВидеоThe Organizational ApproachВидеоEssential Reading: How To Digitize India?ЧтениеThe Need to Master Digital TransformationЗаданиеWeek 1 (Graded)Задание
02Week 2: Scientific Approach to Digital Transformation17 материалов

Week's Introduction

Week's IntroductionВидео

Lesson 1: The Scientific Approach

Mastering Digital Transformation: A Scientific ApproachВидеоThe Scientific Approach: Lenses ВидеоLenses for Digital TransformationВидеоEssential Reading: Why Silicon Valley is so excited about awkward drawings done by artificial intelligence?ЧтениеRecommended Reading: Capturing the complexity in advanced technology use: Adaptive structuration theoryЧтениеThe Scientific ApproachЗадание

Lesson 2: Digital Transformation, Scientific Approach, and Purpose

The Scientific Approach: ConceptsВидеоConcepts Underlying Digital Transformation ВидеоRelationship between Concepts: Hypotheses ВидеоThe Scientific Approach: HypothesesВидеоEssential Reading: A Harvard Business School Professor on how Companies like Google and Amazon use Experimentation to Innovate, Grow, and ImproveЧтениеRecommended Reading: Facebook Experiment Used Silicon Valley TrickeryЧтение
03Week 3: Digitally Transforming Organizations18 материалов

Week's Introduction

Week's IntroductionВидео

Lesson 1: Organizational Transformation

Digital Transformation: The Instrumental PurposeВидеоOrganizational Performance and TechnologyВидеоEssential Reading: Dr. Pankaj Setia on the Challenges that will Re-Define CIOs’ CareersЧтениеPositioning-based and Efficiency (or Resource)-based Theories ВидеоRecommended Reading: IT Doesn’t MatterЧтениеRecommended Reading: Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7), 509–533ЧтениеOrganizational TransformationЗадание

Lesson 2: Instrumental Purpose: The Capabilities Perspective

The Capabilities Model of OrganizationВидеоDigital Transformation as Capability-buildingВидеоRecommended Reading: A Global Study on Digital CapabilitiesЧтениеExemplar: Capabilities of Digital IndiaВидеоDigital India Capabilities (Digital Public Infrastructure) Pt2: Discussion ВидеоEssential Reading: PaymentsЧтение
04Week 4: Mastering the Instrumental Purpose21 материалов

Week's Introduction

Week's IntroductionВидео

Lesson 1: Instrumental Purpose

The Capability Performance HypothesesВидеоEssential Reading: 10 Must-Have CRM Features Small Businesses Should UseЧтениеHigh-Performance Digital CapabilitiesВидеоRecommended Reading: What is Industry 4.0? Here's A Super Easy Explanation For AnyoneЧтениеInstrumental PurposeЗадание

Lesson 2: Capability Hierarchy

Hierarchy of Capabilities ВидеоEssential Reading: Pankaj Setia. Leveraging Digital Technologies: How Information Quality leads to Localized Capabilities and Customer Service PerformanceЧтениеDigital Capability Conversion FactorВидеоEssential Reading: Enabling Productivity and Scale through Improved Enterprise Knowledge ManagementЧтениеRecommended Reading: Digital Revolution in the Indian Banking SectorЧтениеCapability HierarchyЗадание

Lesson 3: Context and Organizational Capabilities

Capability Performance Hypotheses: The Role of Context ВидеоRecommended Reading: Digital transformations: The five talent factors that matter mostЧтениеOrganizational Capability Performance FactorВидеоEssential Reading: Big Data-Tesco Probes the Frontiers of PrivacyЧтениеContext and Organizational Capabilities ЗаданиеEssential Reading: Microsoft Reorganizes to Fuel Cloud and A.I. BusinessesЧтение
05 Peer Review Assignment1 материалов

Peer Review Assignment

Peer-Graded Assignment: Identifying the Instrumental Purpose underlying a well-known Digital TransformationВзаимная проверка
Purpose of Digital Transformation: Instrumental, Operational, and ExistentialВидео
Recommended Reading: The Sciences of the Artificial by Herbert A. SimonЧтение
Digital Transformation, Scientific Approach, and PurposeЗадание
Week 2 (Graded)Задание
Recommended Reading: Stacking Up Financial Inclusion Gains in IndiaЧтение
Instrumental Purpose: The Capabilities PerspectiveЗадание
Digital Capabilities and their Impact Обсуждение
Week 3 (Graded)Задание
Essential Reading: 7 IT Restructuring Mistakes to avoidЧтение
Essential Reading: GE’s Digital Transformation JourneyЧтение
Week 4 (Graded)Задание