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Linkedin Ads Course : Master B2B Lead Generation · LearnSpace
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Linkedin Ads Course : Master B2B Lead Generation

Курс от LearnKartS
Начальный≈ 8.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Transform the way you generate leads, build authority, and grow your business with this LinkedIn Ads Course — your complete blueprint to advertising success on the world’s most trusted professional platform. Made for marketers, entrepreneurs, and growth-focused individuals, this course gives you the recipe to create campaigns that grab attention & convert high-value clients. You’ll learn how to set up and structure LinkedIn ad accounts, master bidding strategies, and target audiences with unmatched precision. Explore every ad format — from single image and video ads to conversation, event, and carousel ads — and discover how to use conversion tracking, retargeting, and analytics to maximize ROI. And as you go, you’ll get practical experience with LinkedIn Business Manager, reports, and billing tools that leave you ready for meaningful achievement. By the end, you’ll feel empowered to create campaigns that resonate with decision-makers and deliver tangible business results. Enroll today and start mastering LinkedIn Ads — the platform where professional growth meets performance marketing.

Навыки, которые вы освоите

Conversion Funnel AnalysisOnline AdvertisingCustomer EngagementPerformance marketingSocial Media StrategyPay Per Click AdvertisingSocial Media MarketingCustomer Insights

Программа курса

3 модулей · 71 учебных материалов

01LinkedIn Ads Basics 27 материалов

LinkedIn Ads Overview

Course IntroductionВидеоUnderstanding LinkedIn Ads and Setting Up Your AccountВидеоHow the LinkedIn Ads Auction, Bidding, and Relevancy WorkВидеоUnderstanding How LinkedIn Ads Power B2B Marketing CampaignsЧтение

Учитесь у экспертов

LearnKartS

Преподаватель курса

Tanmoy Kumar Das

Преподаватель курса

Linkedin Ads Course : Master B2B Lead Generation
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 8.1 ч

3 модулей

Язык: Английский

Субтитры: Дари, Пушту

Часть программы вашего университета
LinkedIn Ads Account Structure, LinkedIn Ads Metrics, LinkedIn Ads Account Navigation Видео
Website Visits Campaign CreationВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание

LinkedIn Ads Formats

Designing Single Image AdsВидео Creating Carousel Ads for StorytellingВидеоBuilding Video Ads for Awareness and EngagementВидеоChoosing the Right LinkedIn Ad Format for B2B Campaign SuccessЧтениеUsing Text Ads for Cost-Effective ReachВидео Driving Conversions with Spotlight AdsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

LinkedIn Ad Formats & Objectives

Sharing Content with Document AdsВидеоEngaging Audiences with Conversation AdsВидеоUsing Interactive LinkedIn Ad Formats to Drive B2B EngagementЧтениеPromoting Events Using Event AdsВидеоGrowing Your Page with Follower AdsВидеоRunning Job Ads to Attract TalentВидеоLinkedIn Ads Fundamentals: Setup, Ad Formats, and Campaign CreationDIALOGUECheckpoint QuizЗаданиеProficiency QuizЗаданиеReviewing a LinkedIn Ads B2B CampaignDIALOGUESummaryЧтение
02LinkedIn Ads Bidding & Tracking 18 материалов

LinkedIn Ads Bidding, Audience Templates

Choosing the Right Bidding StrategyВидеоAudiences OverviewВидеоCreating and Managing Target AudiencesВидеоHow Bidding and Audience Selection Work Together in LinkedIn AdsЧтениеTargeting Audiences by LocationВидеоUsing Professional Attributes for Precise TargetingВидеоUsing Matched Audiences for Retargeting and ABMВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Conversion Tracking

What is Conversion Tracking & How to setup Conversion TrackingВидеоSitewide Insight Tag Page Load conversionВидеоEvent specific Insight Tag conversionВидеоEvent specific pixel conversionВидеоCheckpoint QuizЗаданиеLinkedIn Ads Optimization: Bidding, Audiences, and Conversion TrackingDIALOGUE
03LinkedIn Ads Campaigns, Features & Certification 26 материалов

LinkedIn Ads Campaign Creation

Retargeting OverviewВидеоRetargeting Campaign CreationВидеоLinkedIn Lead Generation Ad CampaignsВидеоTurning Interest into Leads with Retargeting and Lead Generation CampaignsЧтениеView and download leads, metrics, and analytics for Lead Gen Form campaignsВидеоLinkedIn Dynamic Ad Campaign CreationВидеоLinkedIn Carousel Image Ad CampaignВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

LinkedIn Campaign Setup & Execution

Conversation Ad CampaignВидеоDocument Ad Campaign ВидеоLinkedIn Video Ad CampaignВидеоExecuting Mid-Funnel LinkedIn Campaigns for Engagement and Lead NurturingЧтениеLinkedIn Event Ad CampaignВидеоLinkedIn Direct Sponsored Content Single Image Ad CampaignВидео

LinkedIn Ads Reports, Billing, Certification & Business Manager

How to use Reports in LinkedInВидеоBilling CenterВидеоBusiness Manager OverviewВидеоLinkedIn Ads CertificationВидеоLinkedIn Ads Campaigns, Retargeting, Management, and CertificationDIALOGUESummaryВидео
Proficiency QuizЗадание
Identifying and Correcting Issues in a LinkedIn Ads CampaignDIALOGUE
SummaryЧтение
Checkpoint QuizЗадание
Proficiency QuizЗадание
Checkpoint QuizЗадание
Proficiency QuizЗадание
Identifying and Managing LinkedIn Ad Campaign ExecutionDIALOGUE