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Strategies for Planned Social Change with Jagdish Sheth

Курс от Kennesaw State University

Начальный≈ 5.8 чАнглийский

О курсе

Many social issues are within the realm of public policy and civil organizations (NGOS), but corporations can also enable and champion social change. The business of business is more than business. As more and more companies engage in corporate social responsibility (CSR), they need to understand the ultimate users’ perceptions and motivations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, includes examples such as environmental sustainability, mindful consumption, and the United Nation’s Sustainable Development Goals (SDGs) Planned social change requires understanding customers’ predispositions and their actual behavior.

Навыки, которые вы освоите

Consumer Behaviour Marketing Psychology Business Ethics Promotional Strategies Marketing Behavior Management Influencing Change Management Corporate Sustainability Marketing Communications Social Impact Environmental Issue Positive Behavior Support Sustainability Standards Sustainable Development Sustainable Business Organizational Change

Программа курса

2 модулей · 37 учебных материалов

01User Centric Marketing for Planned Social Change (Part One)21 материалов

Course Information

Course IntroВидео About this courseЧтение About the AssignmentsЧтение Discussion Forum GuidleinesЧтение

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Jagdish Sheth

Преподаватель курса