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Курс от IESE Business School
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Marketing: Customer Needs and Wants
Курс от IESE Business SchoolО курсе
Master the art of understanding your customers and building effective marketing strategies. This course will equip you with the skills to identify, classify, and profile customers using market segmentation techniques and data analysis tools. Learn how to analyze customer behavior to optimize marketing campaigns and drive sales. You'll cover marketing fundamentals, product/pricing strategies, brand building, and communication strategies for **digital marketing**. No prior experience is required. This course is perfect for those looking to improve their **marketing** skills and boost their **business**.
Навыки, которые вы освоите
Marketing StrategiesBrandingCommunication StrategiesBrand StrategyMarketingBrand ManagementStrategic CommunicationBrand AwarenessDigital Marketing CampaignsMarketing CommunicationsMarketing ManagementMarketing PlanningCustomer AnalysisTarget MarketProduct StrategyTarget AudienceValue PropositionsBrand MarketingDigital MarketingMarketing Analytics
Программа курса
4 модулей · 92 учебных материалов
01Course Overview: Introduction to Marketing Principles & Strategy26 материалов
Course Syllabus & Introduction to Marketing
SyllabusЧтениеIntroduction to the CourseВидеоGet help and meet other learners. Join your Community!ЧтениеУчитесь у экспертов
Mario Capizzani
Senior Lecturer de Dirección Comercial