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Marketing Dashboards & Data Storytelling with AI · LearnSpace
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Marketing Dashboards & Data Storytelling with AI

Курс от Coursera
Начальный≈ 20.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

AI-powered analytics are essential for turning marketing data into business impact. This course teaches you to segment audiences, validate data quality, create automated dashboards, and communicate insights that support strategic decisions. You will learn to leverage AI tools for predictive analytics, build executive-ready visualizations in Looker Studio, and automate reporting workflows that save time while maintaining accuracy. These skills bridge the gap between raw data and actionable insights. By the end of this course, you will be able to analyze marketing data, create automated dashboards, and present insights that influence decisions and improve campaign performance.

Навыки, которые вы освоите

Data ValidationPredictive ModelingModel EvaluationA/B TestingSchedulingAnalyticsManagement ReportingCampaign ManagementDashboard CreationReal Time DataData-Driven MarketingPredictive AnalyticsWeb AnalyticsVerification And Validation

Программа курса

19 модулей · 124 учебных материалов

01Audience Segmentation & Profile Analysis6 материалов
Exploring Your Segmentation GoalsDIALOGUEWhy Audience Segmentation Transforms Marketing Effectiveness ВидеоUnderstanding Audience Segmentation Fundamentals ЧтениеBuilding Your First Audience SegmentsВидео

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Преподаватель курса

Marketing Dashboards & Data Storytelling with AI
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Обучение откроется на Coursera
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Обучение на Coursera

≈ 20.1 ч

19 модулей

Язык: Английский

Субтитры: Дари, Пушту

Часть программы вашего университета
Analyzing Campaign Traffic SegmentsDIALOGUE
Segmentation Knowledge CheckЗадание
02Real-Time Data Validation & Quality Monitoring7 материалов
When Good Data Goes BadВидеоUnderstanding Data Validation FundamentalsЧтениеData Validation Methods and MetricsВидеоValidating Real-Time Data in Google AnalyticsВидеоReal-Time Data Validation ChallengeЗаданиеData Validation Knowledge CheckЗаданиеComprehensive Data Validation AssessmentЗадание
03Demographic & Engagement Analysis - Foundation5 материалов
Why Demographic Analysis Transforms Marketing ROI ВидеоUnderstanding Purchase Velocity Metrics in Google AnalyticsВидеоGoogle Analytics Demographic Reports: Data Interpretation GuideЧтениеAnalyzing Your Customer Velocity PatternsDIALOGUEDemographic Analysis Knowledge CheckЗадание
04Audience Segmentation & Testing - Core Application7 материалов
Why AI-Powered Segmentation Drives Campaign SuccessВидеоAI Audience Creation and Export Process for Ad PlatformsВидеоA/B Testing Framework for Audience Segment ValidationЧтениеCreating and Exporting AI Audiences to Facebook Ads: Strategic FrameworkDIALOGUEBuild and Test Your High-Velocity Audience Strategy ЗаданиеAI Segmentation and Testing Knowledge CheckЗаданиеComprehensive Audience Strategy ValidationЗадание
05AI Theme Analysis & Sentiment Tracking6 материалов
Why AI Sentiment Analysis Transforms Marketing IntelligenceВидеоUnderstanding AI Theme Categorization and Sentiment AnalysisВидеоNLP Clustering and Theme Categorization ConceptsЧтениеImplementing AI Theme Categorization in Analytics PlatformsВидеоApplying Sentiment Analysis to Marketing ScenariosDIALOGUESentiment Analysis Knowledge CheckЗадание
06Predictive Model Validation & Business Integration7 материалов
Why Model Validation Prevents Costly Marketing MistakesВидеоPredictive Model Performance Metrics in MarketingВидеоPrecision, Recall, and Model Validation ConceptsЧтениеValidating Churn Prediction Models Against Historical DataВидеоVideo: Validating Churn Prediction Models Against Historical DataЧтение Model Evaluation WorkshopЗаданиеFinal AssessmentЗадание
07Data Connection and Visualization Setup7 материалов
Why Marketing Data Visualization Transforms Business DecisionsВидеоUnderstanding Looker Studio Interface and Core ComponentsЧтениеNavigating Looker Studio's Marketing Data Dashboard InterfaceВидеоConnecting Marketing Data Sources to Looker StudioВидеоConnecting Data Sources - Your Personal Progress CheckDIALOGUECreate Your First Marketing Data ConnectionЗаданиеData Connection and Setup Knowledge CheckЗадание
08Chart Creation and Sharing7 материалов
Why Time-Series Charts Reveal Hidden Marketing InsightsВидеоChart Types and Configuration Options for Marketing DataВидеоChart Creation Mastery - Building Your Visualization ConfidenceDIALOGUEBuilding Time-Series Charts with Date FiltersВидеоBuild Marketing Performance DashboardЗаданиеChart Configuration and Filtering Knowledge CheckЗаданиеMarketing Data Visualization Mastery AssessmentЗадание
09Report Scheduling Fundamentals6 материалов
Discover Your Report Automation PotentialDIALOGUEThe Strategic Value of Automated Report SchedulingВидеоEssential Components of Marketing Report Scheduling SystemsЧтениеConfiguring Basic Scheduling Parameters in Marketing PlatformsВидеоDesign Your First Automated Scheduling WorkflowЗаданиеReport Scheduling Fundamentals Knowledge CheckЗадание
10Automated Delivery Implementation7 материалов
Why Report Scheduling Automation Matters for Marketing ProfessionalsВидеоAdvanced Scheduling Features for Marketing ExcellenceВидеоEnterprise-Scale Validation and Multi-Platform Integration for Automated Marketing ReportsЧтениеEnterprise Validation and System Monitoring StrategiesЧтениеDesigning Delivery Paths Across PlatformsDIALOGUEAdvanced Automation Implementation Knowledge CheckЗаданиеComprehensive Marketing Automation Mastery AssessmentЗадание
11Translating Analytics Metrics into Business Impact5 материалов
Why Analytics Translation Drives Marketing Success.ВидеоCore Web Analytics Metrics and Business Interpretation.ЧтениеFrom Numbers to Narratives: The Translation Process.ВидеоTranslate Real Analytics Data into Business Narratives.ЗаданиеAnalytics Translation Knowledge Check.Задание
12Create compelling presentations that demonstrate the value of digital marketing activities to stakeholders8 материалов
Mastering the Art of Data Storytelling.DIALOGUEPresentation Design Principles for Executive Impact.ЧтениеCrafting Compelling Headlines and Executive SummariesВидеоVisual Storytelling: Charts and Data Visualization Best PracticesЧтениеPowerPoint Presentation Creation WalkthroughВидеоCreate Your Professional Marketing Impact Presentation.ЗаданиеPresentation Design and Impact Knowledge Check.ЗаданиеExecutive Marketing Presentation AssessmentЗадание
13Executive Dashboard Creation - Foundation6 материалов
Why Executive Dashboards Drive Marketing SuccessВидеоEssential Elements of Executive Marketing DashboardsЧтениеKPI Selection and Data Integration FundamentalВидеоExecutive Dashboard Design PracticeDIALOGUECreate Executive Dashboard for Campaign PerformanceЗаданиеExecutive Dashboard Knowledge CheckЗадание
14A/B Testing Visualization Impact - Core Application8 материалов
Why A/B Testing Transforms Dashboard EffectivenessВидеоA/B Testing Methodology for Marketing VisualizationsЧтениеSetting Up Visualization ExperimentsВидеоImplementing Dashboard A/B TestsВидеоA/B Testing Visualization Strategy DiscussionDIALOGUEDesign and Execute Dashboard A/B TestЗаданиеA/B Testing Knowledge CheckЗаданиеMarketing Dashboard MasteryЗадание
15 Marketing Automation Workflows - Foundation6 материалов
Why Marketing Automation Transforms Your Strategic ImpactВидеоEssential Components of Marketing Automation WorkflowsВидеоAutomated Workflow Architecture and Implementation StrategiesЧтениеFrom Theory to Implementation - Your Automation Journey BeginsDIALOGUEConfigure Your First Marketing Automation WorkflowЗаданиеMarketing Automation Workflow Knowledge CheckЗадание
16Data Validation and Accuracy Verification - Core Application & Assessment7 материалов
Why Data Validation Protects Your Marketing Career and Company RevenueЧтениеSystematic Data Validation Methodologies for Marketing AnalyticsВидеоAdvanced Validation Techniques and Discrepancy Documentation FrameworksЧтениеImplementing KPI Validation and Cross-Platform Accuracy ChecksЧтениеReal-World Data Validation Challenge ResolutionDIALOGUEData Validation and Accuracy Verification Knowledge CheckЗаданиеComprehensive Marketing Data Validation and Accuracy AssessmentЗадание
17 Data Presentation Frameworks6 материалов
Why Data Storytelling Transforms Marketing ImpactВидеоUnderstanding Presentation Frameworks for Data NarrativesЧтениеApplying SCQA Framework to Google Analytics DataВидеоPracticing Framework Application Through Marketing ScenariosDIALOGUECreating Your SCQA-Structured Data PresentationЗаданиеData Presentation Framework Knowledge CheckЗадание
18Feedback Integration & Improvement7 материалов
Why Systematic Feedback Analysis Transforms Presentation ImpactВидеоFramework for Systematic Feedback AnalysisЧтениеAnalyzing Presentation Feedback Using CLEAR FrameworkЧтениеBuilding Your Personal Feedback Analysis SystemDIALOGUESystematic Analysis of Your Presentation FeedbackЗаданиеFeedback Analysis and Improvement Knowledge CheckЗаданиеComprehensive Data Storytelling Mastery AssessmentЗадание
19Project: Marketing Dashboards & Data Storytelling with AI6 материалов
Module OverviewЧтениеProfessional ContextЧтениеMarketing Analytics: Practical Applications for Digital MarketingЧтениеAssignment: Basic Campaign Assessment ProjectЧтениеGraded Quiz: Marketing Dashboards & Data Storytelling with AIЗаданиеSolution KeyЧтение