courseraБизнес

Marketing Management Essentials: Market Analysis

Курс от IE Business School

Начальный≈ 2 чАнглийский

О курсе

In this course, you will discover the essentials of marketing management in a concise course that covers market analysis, strategy, and execution. Master the 5C analysis to understand the market and your company's position, enabling strategic decision-making and market opportunity assessment to elevate your marketing expertise efficiently.

Навыки, которые вы освоите

Competitive Analysis Market Analysis Customer Analysis Marketing Management Market Intelligence Marketing Strategies Business Strategy Marketing Strategy and Techniques Marketing Strategic Marketing Strategic Decision-Making Growth Strategies Analysis Strategic Thinking Market Opportunities Marketing Planning Market Research

Программа курса

1 модулей · 10 учебных материалов

01Marketing Management Essentials: Market Analysis10 материалов

LESSON 0 - About the Course

About the ProfessorЧтение About the CourseЧтение A Note on Course MaterialsЧтение

LESSON 1 - Market Analysis

Introduction to the 5C AnalysisВидео

Учитесь у экспертов

Dushinka Karani

Преподаватель курса