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Marketing Management Essentials: Price and Place

Курс от IE Business School

Начальный≈ 2.2 чАнглийский

О курсе

In this course you will gain insights into content marketing management, focusing on product creation, management, and branding strategies. Delve into pricing strategies like customer value, cost-based, and competition-based pricing, and learn the best approaches for product launches. Understand the product lifecycle, deliver value through pricing, and master distribution channels for optimal market reach.

Навыки, которые вы освоите

Product Development Marketing Marketing Channel Branding Revenue Management Product Management Brand Management Commercialization Product Strategy Brand Strategy Strategic Marketing Content Marketing Content Management Product Marketing New Product Development Product Lifecycle Management

Программа курса

1 модулей · 9 учебных материалов

01Marketing Management Essentials: Price and Place9 материалов

LESSON 0 - About the Course

About the ProfessorЧтение About the CourseЧтение A Note on Course MaterialsЧтение

LESSON 1 - Price and Place

Introduction to Price and PlaceВидео

Учитесь у экспертов

Dushinka Karani

Преподаватель курса