courseraБизнес

Marketing Management Essentials: Product and Branding

Курс от IE Business School

Начальный58 минАнглийский

О курсе

In this course, discover the stages of a product's life. From inception to decline. Learn to navigate the product lifecycle, analyze market trends, and develop strategies for a competitive edge. Understand the importance of each phase in the lifecycle to optimize product strategy and market presence.

Навыки, которые вы освоите

Product Lifecycle Management Market Trend Product Management Trend Analysis Market Analysis Product Strategy Brand Management Strategic Marketing Product Marketing Marketing Strategies Branding Competitive Analysis

Программа курса

1 модулей · 7 учебных материалов

01Marketing Management Essentials: Product and Branding7 материалов

LESSON 0 - About the Course

About the ProfessorЧтение About the CourseЧтение

LESSON 1 - Product and Branding for Marketing Management

Product Strategy/: Portfolio Management Concepts, Types, and ToolsЧтение What is the Product Lifecycle?Видео

Учитесь у экспертов

Dushinka Karani

Преподаватель курса