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Курс от IE Business School
courseraБизнес
Marketing Management Essentials:The Marketing Plan Structure
Курс от IE Business SchoolО курсе
In this course, you will embark on a journey through the fundamentals of marketing management. You'll learn the steps to understand the market and consumer behavior, create and deliver a strategic marketing plan, and capture value for profit and brand growth. Engage customers effectively and measure success with key performance indicators for impactful marketing outcomes. Develop, execute, and monitor marketing strategies to achieve your business goals.
Навыки, которые вы освоите
Marketing StrategiesMarketing ManagementMarketing PlanningStrategic MarketingMarketing OperationsCustomer EngagementMarketing EffectivenessMarket AnalysisMarket ResearchKey Performance Indicators (KPIs)Customer RetentionPerformance MetricMarketing Strategy and TechniquesBusiness PlanningGoal SettingBrandingMarket DynamicsMarketingBrand ManagementPerformance Measurement
Программа курса
1 модулей · 10 учебных материалов
01Marketing Management: The Marketing Plan Structure10 материалов
LESSON 0 - About the Course
About the ProfessorЧтениеAbout the CourseЧтениеA Note on Course MaterialsЧтениеУчитесь у экспертов
Dushinka Karani
Преподаватель курса