Marketing Mix Implementation Capstone

О курсе

Bring your marketing knowledge to life in this hands-on marketing mix capstone project. In this course, you will apply everything you’ve learned throughout the specialization to a real-world business challenge: analyzing Tesla Motors and the launch of the Model X. Acting as a marketing decision-maker, you will develop and justify strategic choices across the 4Ps of marketing—product, price, place, and promotion. Through a series of structured activities, quizzes, and peer-reviewed assignments, you will: 1. Evaluate Tesla’s existing strategy (Model S) 2. Make data-driven decisions for the Model X launch 3. Build an integrated marketing strategy 4. Deliver a final presentation showcasing your recommendations This marketing strategy capstone is designed to bridge the gap between theory and practice, helping you develop the skills needed to tackle real-world marketing challenges with confidence. By the end of the course, you will be able to analyze, design, and communicate a complete marketing mix strategy in a professional context.

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Ramon Diaz-Bernardo

Associate Professor