Marketing Strategy Capstone Project

О курсе

The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation, and Expected Results. Review each week’s theory and consolidate the takeaways with quizzes aimed at reinforcement of the concepts. After reviewing the material, you will be asked to analyze the case study: "Hotel Ipsum: A Marketing and Commercial Strategy to Survive."It’s time to put what you’ve learned to the test! Hotel Ipsum’s General Manager, Rafael Escobedo, is faced with a dilemma: Despite the hotel doing fairly well in terms of sales and profitability, Rafael’s Board of Directors are not satisfied and are demanding an improvement in results. Now it’s up to you to create Rafael’s Marketing Strategy. The outcome could mean one of two things: praise from his Board of Directors…or unemployment! Along with the Capstone are discussion forums, quizzes, role plays, and assignments to aid you in your understanding of the concepts throughout this Specialization. Share your thoughts, ideas, and debate with other like-minded learners from all over the globe with the same interest in expanding their marketing knowledge.

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Ramon Diaz-Bernardo

Associate Professor