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Business English: Marketing and Sales · LearnSpace
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Business English: Marketing and Sales

Курс от Arizona State University
Средний≈ 33.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: · Express your ideas through efficient emails, reports and persuasive presentations · Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. · Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world · Become part of a global community of business professionals who are developing their English communication skills

Навыки, которые вы освоите

BrainstormingPersuasive CommunicationInfluencingConsultative SellingSales PresentationsAdvertisingData VisualizationDiscussion FacilitationMarketing CommunicationsVocabularyBusiness CorrespondenceConcisionPresentationsIdeationProduct PromotionSelling TechniquesBusiness WritingPromotional Strategies

Программа курса

6 модулей · 124 учебных материалов

01Product22 материалов

The Challenge

1.1 Weekly Goals and Advice from InstructorsЧтение1.2 The Brainstorming BeginsВидео1.3 Vocabulary PreviewЧтениеMeet and Greet: Introduce YourselfОбсуждение

Учитесь у экспертов

Wanda Huber

International Educator

Jenny Young

International Educator

Beatriz Fuentes-Anderson

International Educator

Andrea Mürau Haraway

International Educator

Jessica Cinco

Senior Global Educator

Business English: Marketing and Sales
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 33.3 ч

6 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
Directions for Submitting Audio or VideoЧтение

Communication Lessons

1.4 Effective Brainstorming TechniquesВидео1.5 Why Brainstorming Works Best OnlineЧтение1.6 Checkpoint: BrainstormingЗадание1.7 Giving Opinions in BrainstormingВидео1.8 Checkpoint: Giving Opinions in BrainstormingЗадание

Language Lessons

1.9 Group Dynamics: What Role Will You Play?Видео1.10 How Group Dynamics Affect DecisionsЧтение1.11 Checkpoint: Group DynamicsЗадание1.12 Agreeing/Disagreeing In MeetingsВидео1.13 Checkpoint: Agreeing/Disagreeing In MeetingsЗадание1.14 Expressing Opinions-Sentence StemsЧтение1.15 Let's Discuss: Brainstorming Success StoriesОбсуждение

Review

1.16 Week 1 ReviewВидео1.17 Apply Your Knowledge PART 1: Lead a BrainWriting Session (optional)Взаимная проверка1.18 Apply Your Knowldege PART 2: Analyzing Ideas and Reporting Out (optional) Взаимная проверка1.19 Week 1 TestЗадание1.20 Quizlet Vocabulary Practice: ProductЧтение
02Product Perception24 материалов

The Challenge

2.1 Weekly Goals and Advice from InstructorsЧтение2.2 Survey PowerВидео2.3 Vocabulary PreviewЧтение

Communication Lessons

2.4 Writing Surveys That Get You Actionable InsightsВидео2.5 Writing Survey Questions: a Useful Blog PostЧтение2.6 Checkpoint: Writing Effective SurveysЗадание2.7 Visually Communicate Data with ChartsВидео2.8 Checkpoint: Visual Communication - ChartsЗадание2.9 Welcome to the Age of ExperienceЧтение2.10 Let's Discuss: Welcome to the Age of ExperienceОбсуждениеBONUS: 5 Key Metrics Measuring Brand LoyaltyЧтение

Language Lessons

2.11 Chart and Graph InterpretationВидео2.12 Checkpoint: Chart and Graph InterpretationЗадание2.13 Perceptual Edge: Problems and Solutions for GraphsЧтение2.14 Graph and Chart PresentationВидео2.15 Checkpoint: Graph and Chart PresentationЗаданиеBONUS - Eight Tips for Writing Effective Survey QuestionsЧтение

Review

2.16 Let's Discuss: Outside The Box PuzzleОбсуждение2.17 Week 2 ReviewВидео2.18 Apply Your Knowledge Write a Survey Questionnaire (optional) Взаимная проверка2.19 Week 2 TestЗадание2.20 Quizlet Vocabulary Practice: Product PerceptionЧтение
03Promotion20 материалов

The Challenge

3.1 Weekly Goals and Advice from InstructorsЧтение3.2 BioDent ImpressionsВидео3.3 Vocabulary PreviewЧтение

Communication Lessons

3.4 Perception in Visual CommunicationВидео3.5 It's All GoooooooooodЧтение3.6 Visual Communication StrategiesВидео3.7 Checkpoint: Visual CommunicationЗадание

Language Lessons

3.8 Concise Language for Social Media MarketingВидео3.9 Excellent PowerPoint ExamplesЧтение3.10 Checkpoint: Concise Language for Social Media MarketingЗадание3.11 Clever and Catchy with CautionВидео3.12 Checkpoint: Clever and Catchy with CautionЗадание

Review

3.13 Nuts & Bolts ~ What is a Tagline?Чтение3.14 Let's Discuss: Unintentionally Funny TaglinesОбсуждение3.15 Creating your Personal Tagline WorksheetЧтение3.16 Creating Your Personal Tagline EXAMPLE WorksheetЧтение3.17 Apply Your Knowledge What's Your Tagline? (optional)Взаимная проверка3.18 Week 3 ReviewВидео
04Persuasive Techniques22 материалов

The Challenge

4.1 Weekly Goals and Advice from InstructorsЧтение4.2 Hooray for Social Media MarketingВидео4.3 Vocabulary PreviewЧтение

Communication Lessons

4.4 Cialdini's Principles of Influence - Part 1Видео4.5 "Why?" It works!Чтение4.6 Let's Discuss: "Why" It Works.Обсуждение4.7 Cialdini's Principles of Influence - Part 2Видео4.8 Checkpoint: Principles of InfluenceЗадание4.9 Metaphor, A Persuasive Heavy WeightЧтение4.10 Let's Discuss: Metaphor HuntingОбсуждениеBONUS: Cialdini in His Own WordsЧтениеBONUS: Social Proof in ActionЧтение

Language Lessons

4.11 Power of One WordВидео4.12 Checkpoint: Power of One WordЗадание4.13 How to Get People to Do Stuff: Nouns or Verbs?Чтение4.14 Let's Discuss: How to Get People to do Stuff: Nouns or Verbs?Обсуждение4.15 Influential LanguageВидео4.16 Checkpoint: Influential LanguageЗадание

Review

4.18 Week 4 ReviewВидео4.19 Week 4 TestЗадание4.20 Quizlet Vocabulary Practice: Persuasive TechniquesЧтение
05Pitch32 материалов

The Challenge

5.1 Weekly Goals and Advice from InstructorsЧтение5.2 Ready...Set...PitchВидео5.3 Vocabulary PreviewЧтение

Communication Lessons

5.4 Preparing your PresentationВидео5.5 Kinesics: Body Language for the PresenterЧтение5.6 Presenting in English: Strategies for the Non-Native SpeakerЧтение5.7 Checkpoint: Presentation StrategiesЗадание5.8 Consultative Sales PresentationsВидеоBONUS: The Consultative Sales ApproachЧтение5.9 Compete with Competitors not CustomersОбсуждение5.10 Checkpoint: Consultative Sales PresentationsЗадание5.11 Interpreting Body Language for SalesЧтение5.12 Let's Discuss: Interpreting Your Body LanguageОбсуждение5.13 Let's Discuss: Body Language Analysis, Pursuit of Happyness InterviewОбсуждениеBONUS: Killer PresentationsЧтение

Language Lessons

5.15 Language for Sales ScriptsВидео5.16 Tips for Sales ScriptingЧтение5.17 Checkpoint: Language for Sales ScriptsЗадание5.18 Impromptu Speaking/Elevator PitchВидео5.19 Elevator Pitch: Make it Memorable with 4 TechniquesЧтение5.20 Checkpoint: Impromptu Speaking/Elevator PitchЗадание

Review

5.24 Love it! Outstanding Example of an Elevator PitchЧтение5.25 Week 5 ReviewВидео5.26 Steps to Preparing a Good Elevator PitchЧтение5.27 Apply Your Knowledge Give us Your Elevator Pitch (optional)Взаимная проверка5.28 Week 5 TestЗаданиеBONUS Excellent TEDTalk on Elevator SpeechЧтение
06Review4 материалов

What Do You Think?

6.1 Free Content Brings Me To You (optional)Взаимная проверка6.2 Week 6 ReviewВидео6.3 FINAL TESTЗадание6.4 ReferencesЧтение
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retentionЧтение
BONUS - Writing Good Survey Questions Tips and AdviceЧтение
3.19 Week 3 TestЗадание
3.20 Quizlet Vocabulary Practice: PromotionЧтение
4.17 Let's Discuss: Scarcity - Cialdini in My LifeОбсуждение
5.21 Keep them Listening with Transition WordsЧтение
5.22 A Quick Guide to Writing Your Elevator Pitch: With Examples!Чтение
5.23 Useful Phrases and TransitionsЗадание
BONUS Asking and Answering QuestionsЧтение
5.29 Quizlet Vocabulary Practice: PitchЧтение