courseraБизнес

Master Digital Basics

Курс от Coursera

Средний≈ 1.8 чАнглийский

О курсе

Are you running digital campaigns but struggling to know what’s actually working? Stop guessing and start measuring. Master Digital Basics is a focused, hands-on course for aspiring marketers and business professionals who want to drive and measure success. You will learn to identify the five core digital marketing channels and align them with specific business objectives, from raising brand awareness to driving sales. More importantly, you will master the industry-standard skill of creating UTM-tagged URLs with Google's Campaign URL Builder. Through practical, scenario-based exercises, you will learn to generate tracking links that provide crystal-clear data on where your audience comes from and how they engage. By the end of this course, you will be able to execute and measure campaigns effectively, making the data-driven decisions that are essential for optimizing ROI and proving marketing impact in any role.

Навыки, которые вы освоите

Digital Marketing Campaign Management Communication Marketing Budgets Marketing Channel digital literacy Devops Tools Digital Marketing Tools Brand Awareness Marketing Analytics Data-Driven Marketing Marketing Effectiveness Marketing Digital Marketing Campaigns Campaign Planning Communication Systems Performance Measurement

Программа курса

1 модулей · 9 учебных материалов

01From Strategy to Tracking: A Guide to Digital Marketing Fundamentals9 материалов

Why Your Marketing Needs a MapDIALOGUE The Cost of Flying BlindВидео The Five Core Digital Marketing ChannelsЧтение What Are UTMs?: Decoding the Digital BreadcrumbВидео

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