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Master the Fundamentals of Branding Training · LearnSpace
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Master the Fundamentals of Branding Training

Курс от Simplilearn
Начальный≈ 9.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This fundamentals of branding course helps you build strong, future-ready brands through digital innovation. Begin with brand Fundamentals to define brand values, vision, mission, and objectives. Move to digital transformation & brand initiation to explore how technology and data reshape branding and create a digital-first roadmap. Continue building your brand to identify your target audience, craft a distinct identity, and design cohesive logos and slogans. Conclude with measuring success and exploring brand structures to track KPIs, apply multi-brand strategies, and scale growth globally. By the end of this course, you will be able to: - Build Strong Brand Foundations: Define values, mission, and identity aligned with business goals - Apply Digital Strategies: Use technology and innovation to drive brand transformation - Design Effective Brand Identities: Craft visual and verbal elements for a unified brand image - Measure and Scale: Track performance using KPIs and apply multi-brand growth strategies Ideal for marketers, entrepreneurs, and business professionals aiming to build impactful, future-ready brands in the digital era.

Навыки, которые вы освоите

Brand StrategyBrandingTarget AudienceDigital TransformationBrand MarketingMarketing EffectivenessMarketing DesignMarketingLogo DesignGlobal MarketingDigital Brand StrategyDigital AnalysisBrand ManagementBrand Awareness

Программа курса

4 модулей · 39 учебных материалов

01Brand Fundamentals12 материалов

Core Brand Concepts

Course SyllabusЧтениеIntroductionВидеоBrand ValuesВидеоBrand VisionВидео

Учитесь у экспертов

Priyanka Mehta

Преподаватель курса

Master the Fundamentals of Branding Training
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Обучение на Coursera

≈ 9.6 ч

4 модулей

Язык: Английский

Часть программы вашего университета
Quiz on Core Brand ConceptsЗадание

Mission, Objectives, and Assets

Brand MissionВидеоBrand ObjectivesВидеоBrand PromiseВидеоBrand - As a Product or an AssetВидеоApplying Core Brand Fundamentals to a Real-World BrandDIALOGUEQuiz on Mission, Objectives, and AssetsЗаданиеAssessment for Brand FundamentalsЗадание
02Digital Transformation & Brand Initiation8 материалов

Digital Transformation Overview

Digital Transformation Initial ImpactsВидеоTransformation ImperativesВидеоQuiz on Digital Transformation OverviewЗадание

Roadmap to Start Your Brand

Digital Transformation RoadmapВидеоStarting Your Brand from ScratchВидеоDesigning a Digital-First Roadmap for a New BrandDIALOGUEQuiz on Roadmap to Start Your BrandЗаданиеAssessment for Digital Transformation & Brand InitiationЗадание
03Building Your Brand11 материалов

Laying the Brand Foundation

Research Your Target AudienceВидеоIdentify Your Core ValuesВидеоChoose Your Business NameВидеоQuiz on Laying the Brand FoundationЗадание

Shaping Brand Identity

Define Your Branding AttributesВидеоWrite a Slogan That Align with Your MissionВидеоDesigning Your LogoВидеоApply and Evolve Your BrandingВидеоCrafting a Cohesive Brand Foundation and IdentityDIALOGUEQuiz on Shaping Brand IdentityЗаданиеAssessment for Building Your BrandЗадание
04Measuring Success and Exploring Brand Structures8 материалов

Measuring and Expanding Your Brand

Branding KPIsВидеоTypes of Multi-Brand StrategiesВидеоQuiz on Measuring and Expanding Your BrandЗадание

Global Perspective

GeographiesВидеоKey TakeawaysВидеоEvaluating Brand Performance and Choosing the Right Brand StrategyDIALOGUEQuiz on Global PerspectiveЗаданиеAssessment for Measuring Success and Exploring Brand StructuresЗадание