К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
Mastering the Art of Scaling and Convincing Investors · LearnSpace
Назад в каталог
courseraБизнес

Mastering the Art of Scaling and Convincing Investors

Курс от IESE Business School
Начальный≈ 6.4 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course provides aspiring and early-stage entrepreneurs with a holistic view of what it takes to launch and scale a successful startup. By the end of the course, participants will be able to analyze the critical challenges and decision points that arise in early-stage ventures. From navigating pivotal decisions about product timing and investor partnerships to mastering the art of pitching and valuation, each module offers, real-world examples, and hands-on exercises. By addressing common pitfalls and highlighting key success factors, the series empowers participants to think strategically, make informed decisions, and confidently engage with potential investors.

Навыки, которые вы освоите

NegotiationCompetitive AnalysisDecision MakingFundraisingPresentationsInnovationMarket AnalysisStrategic Decision-MakingStakeholder EngagementBusiness ValuationEntrepreneurshipFinancial AnalysisInvestmentsEntrepreneurial FinanceStrategic ThinkingFinancial Management

Программа курса

8 модулей · 96 учебных материалов

01Welcome!1 материалов

Lesson

First of all, welcome to IESE!Видео
02Navigating Entrepreneurial Dilemmas16 материалов

Lesson

Course IntroductionВидеоDiscover the Course StructureЧтение

Учитесь у экспертов

Mathieu Carenzo

Преподаватель курса

Mastering the Art of Scaling and Convincing Investors
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 6.4 ч

8 модулей

Язык: Английский

Субтитры: Узбекский, Пушту, Дари, Казахский

Часть программы вашего университета
Meet the Senior Lecturer Mathieu CarenzoЧтение
Introduction Чтение
Keep Your Job vs Launch a Start UpВидео
Create vs Serve the NeedВидео
Observation vs ExperienceВидео
Alone vs TeamВидео
Growth vs ControlВидео
Launch Now or LaterВидео
B2B vs B2CВидео
🚩 Question TimeЗадание
Tech Outsource vs In HouseВидео
Debt vs EquityВидео
Change the Name Now vs LaterВидео
📌 ConclusionsЧтение
03Key Insights on How Entrepreneurs Fool Themselves11 материалов

Lesson

IntroductionЧтениеConservative ProjectionsВидеоOur Market is HugeВидео🚩 Question Time ЗаданиеMy Idea is Very DisruptiveВидеоWe Have No CompetitionВидеоWe Have a Complete TeamВидеоKey Talent Will Join Us After FundingВидеоWe Have Good Initial MetricsВидеоLow Agility of Big CorporationsВидео📌 ConclusionsЧтение
04Promises and Realities of Investors for Entrepreneurs11 материалов

Lesson

IntroductionЧтениеYour Project Doesn’t Align with My Investment StrategyВидеоI Really Like Your Project, but My Partners Don’tВидеоIf You Get a Lead, We’ll InvestВидеоWe Invest in PeopleВидеоI Won’t Interfere with Your Strategic DecisionsВидео🚩 Individual Exercise: Assessing Investor InvolvementЗаданиеI Have Plenty of Time to Dedicate to Your CompanyВидеоI’ll Call You Very SoonВидеоConnect with Me on LinkedInВидео📌 ConclusionsЧтение
05Key Criteria for Early Stage Investors 9 материалов

Lesson

IntroductionЧтениеMarketВидеоValue Proposition ВидеоThe Team Видео🚩Question Time: Identifying Two Key Knowledge AreasЗаданиеMomentum ВидеоScalability ВидеоExitВидео📌 ConclusionsЧтение
06Master the Art of the Pitch9 материалов

Lesson

IntroductionЧтениеThe Art of Pitching: ConnectingВидео 🚩 Practice Your StoryЗаданиеMaster the Art of the Pitch in Any SettingВидео4 Elements of an Impactful PitchВидео4 Key Tips and Common Mistakes to Avoid to Improve Your Pitch DeckВидео3 Critical Challenges When Pitching to InvestorsВидеоKeys to Engaging with Investors After the PitchЧтение📌 ConclusionsЧтение
07Valuation Fundamentals for Early-Stage Startups9 материалов

Lesson

IntroductionЧтениеThe Art of Startup ValuationВидеоThe Power and Pitfalls of Gut Feeling in Startup ValuationВидеоSetting Your Startup’s Valuation Boundaries: From Gut Feeling to DCFВидеоFinding the Middle Ground with Market ValuationВидеоBeyond Numbers: The 3 T's of Startup ValuationВидеоCreating Urgency: Using FOMO to Drive Startup ValuationВидеоThe VC Method: Valuing for High Returns and Equity StakesВидео📌 ConclusionsЧтение
08Fundraising Complex Terminology 30 материалов

Basic Terms

IntroductionЧтениеBasic TermsЧтениеBasic Terms: Different Types of Investment RoundsВидеоBasic Terms: Pre-Money & Post-Money ValuationВидео

VC Jargon

VC JargonЧтениеVC Jargon: Liquidity EventВидеоVC Jargon: Primary and Secondary InvestmentsВидеоVC Jargon: Down RoundВидеоVC Jargon: Lead InvestorВидеоVC Jargon: Follow-On InvestmentsВидеоVC Jargon: RunwayВидеоVC Jargon: Bridge FinancingВидеоVC Jargon: Beachhead Market ВидеоVC Jargon: The Distinct Roles within a VC FundВидео

Termsheet Clauses

Termsheet ClausesЧтениеTermsheet Clauses: Drag AlongВидеоTermsheet Clauses: Tag AlongВидеоTermsheet Clauses: Liquidation PreferenceВидеоTermsheet Clauses: RatchetВидеоTermsheet Clauses: Put and Call OptionsВидео

Managing People

Managing PeopleЧтениеManaging People: Vesting PeriodВидеоManaging People: Reverse VestingВидео

Alternative Financing Solutions

Alternative Financing Solutions ЧтениеAlternative Financing Solutions: Venture BuilderВидеоAlternative Financing Solutions: Revenue-Based FinancingВидео📌 ConclusionsЧтениеThank you!Видео
Termsheet Clauses: Veto RightsВидео
Termsheet Clauses: Non Dilution MechanismВидео