courseraБизнес

Mastering Business Essentials: Marketing

Курс от Emory University

Начальный≈ 6.6 чАнглийский

О курсе

Marketing is the lovely art and science of making it easy to buy. This has become a lot harder with global competition, glut of advertising, higher customer expectations, and overall rising quality of private label. There are a dozen frameworks (4P, STP, purchase funnel, content marketing, NPS) that will help you understand, wrestle, and apply marketing smarts to your work.

Навыки, которые вы освоите

Conversion Funnel Analysis Marketing Communications Marketing Customer Insights Market Dynamics Target Market Marketing Strategy and Techniques Owned Media Marketing Management Promotions and Campaigns Marketing Effectiveness Branding Order Delivery Marketing Planning Product Promotion Earned Media

Программа курса

6 модулей · 31 учебных материалов

01Introducing the Marketing Mix (4Ps)5 материалов

4-0 Welcome to Marketing - Simple concept, difficult executionВидео 4-1 4Ps = product, price, place, promotion Видео 4-2 Product: Best marketing is a great productВидео Optional: State of Marketing in 2025 (HubSpot)Чтение

Учитесь у экспертов

John Kim

Associate Professor in the Practice