К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
Mastering the Foundations of Strategic Selling · LearnSpace
Назад в каталог
courseraБизнес

Mastering the Foundations of Strategic Selling

Курс от LearnQuest
Средний≈ 3.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Unlock the core building blocks of world-class sales success by mastering strategic selling fundamentals—tailored for today’s digital, competitive markets. This course empowers you to manage complex, technology-driven sales cycles, build trust in multicultural and crowded marketplaces, and transition from transactional interactions to value-based, consultative selling. Developed for learners in India, the USA, and globally, it hones the skills needed to navigate emerging buyer behaviors, data-driven decision-making, and personalization at scale. Expect actionable frameworks, practical exercises, and insights grounded in current business realities. By course end, you’ll confidently prospect, qualify, and engage modern buyers while laying the groundwork for advanced account management.

Навыки, которые вы освоите

Overcoming ObjectionsCommunication StrategiesPersonalized CampaignsSales PipelinesConsultative SellingRelationship BuildingDigital TransformationCustomer Relationship BuildingConsultative ApproachesAccount StrategyRelationship ManagementProposal WritingSelling TechniquesSalesSales ProcessSales StrategyClosing (Sales)AI PersonalizationGeneral Sales PracticesBusiness Communication

Программа курса

3 модулей · 39 учебных материалов

01The Evolving B2B Sales Landscape16 материалов

Let's Get Started

Foundations of Strategic Selling - Course IntroductionВидеоThe Evolving B2B Sales Landscape - Module IntroductionВидеоNetwork Coach: The LandscapeDIALOGUE

Managing Complex Sales Cycles

Prioritize Pipeline Opportunities Using Digital CRM AnalyticsВидео

Учитесь у экспертов

LearnQuest Network

Преподаватель курса

Mastering the Foundations of Strategic Selling
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 3.3 ч

3 модулей

Язык: Английский

Субтитры: Узбекский, Казахский

Часть программы вашего университета
Reduce Sales Cycle Friction Видео
Expert Insights: Three Questions to Become a Strategic Sales LeaderВидео
Coordinate with Multi-Geography BuyersВидео
Managing Complex Sales CyclesЗадание

Adapting to Data-Driven Buyer Behavior

Interpret Buyer Intent Signals ВидеоCustomize Engagement StrategiesВидеоIncorporate Behavioral Data to Qualify High-Potential Leads ВидеоAdapting to Data-Driven Buyer BehaviorЗадание

Put it in Action: The Evolving B2B Sales Landscape

The Evolving B2B Sales LandscapeВидеоExpert Insights: 3 Questions to Become a Strategic Sales LeaderВидеоRole-Play: Map, Identify, and AdaptDIALOGUEThe Evolving B2B Sales LandscapeЗадание
02Communication and Relationship Building13 материалов

Communication and Relationship Building

Communication and Relationship Building - Module IntroductionВидеоExpert Insights: Client First SellingВидео

Consultative Selling Techniques

Uncover Latent Customer Needs.ВидеоBuilding Trust Through EmpathyВидеоBridging Cultural Communication GapsВидеоExpert Insights: Why Procurement Is the Real Deal CloserВидеоConsultative Selling TechniquesЗадание

Cross-Cultural and Multi-Stakeholder Selling

Map Influencer NetworksВидеоCross-Cultural CommunicationВидеоCoordinate Internally for Consistent Stakeholder MessagingВидеоCross-Cultural and Multi-Stakeholder SellingЗадание

Put it in Action : Communication and Relationship Building

Rol-Play: Trust Building CoachDIALOGUECommunication and Relationship BuildingЗадание
03Personalization and Value Proposition Delivery10 материалов

Personalization and Value Proposition Delivery

Personalization and Value Proposition Delivery - Module IntroductionВидео

Personalizing Outreach for Buyer Engagement

Scale Outreach with AutomationВидеоAccount-Based MarketingВидеоAI-Powered Market SegmentationВидео

Value-Based Selling in Competitive Markets

Demonstrate ROI to Counter Price ObjectionsВидеоCraft Proposals That WinВидеоCustomer-Centric PresentationsВидео

Put it in Action: Personalization and Value Proposition Delivery

Expert Insights: The Hidden Power of Procurement in Sales DealsВидеоRole-play: Value Proposition CoachDIALOGUEPersonalization and Value Proposition DeliveryЗадание