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MBA Essentials

Курс от University of Glasgow
Средний≈ 10.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Embark on a transformative journey through the world of business with our comprehensive course, MBA Essentials. Delivered by a team of dynamic instructors, each with their own unique teaching style, this course offers a diverse perspective on the multifaceted realm of business administration. In the 21st century, businesses demand individuals who can decipher data and information to craft strategic foresight. This course serves as a foundational cornerstone for those aspiring to elevate their careers. Learners will delve into the vital components of the MBA experience, gaining essential knowledge, fostering the right attitude, and preparing for the challenges that lie ahead. Moving between concepts, applications, tools, and skills, you'll gain more insights into strategy and supply chain management, financial data, leadership and change, and finally innovation and marketing. If you're looking to find out more about an MBA—or even want to refresh your own knowledge—this course is a great starting point.

Навыки, которые вы освоите

Project ManagementAccountingSupply Chain ManagementBusiness ManagementStrategic MarketingBusiness OperationsBusiness LeadershipMarketingChange ManagementMarketing StrategiesSustainable BusinessCorporate SustainabilityOrganizational ChangeBusiness AdministrationLeadership and ManagementLeadership StudiesSupply ChainFinancial DataInnovationDigital Transformation

Программа курса

4 модулей · 84 учебных материалов

01Business Models, Global Business and Supply Chains, and Global Economy27 материалов

Welcome and Introduction to the course

Introduction to the courseВидеоCourse information and teaching staffЧтениеWelcome to Week 1!ВидеоStay connected with UofG OnlineЧтение

Business Models

Учитесь у экспертов

Javier Yanez

Senior Lecturer

MBA Essentials
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Обучение на Coursera

≈ 10.1 ч

4 модулей

Язык: Английский

Субтитры: Китайский (Китай), Азербайджанский, Испанский, Хинди

Часть программы вашего университета
What are business models?Видео
Why do business models matter?Чтение
Business model frameworksЧтение
Types of business modelsЧтение
Analyse a platform business modelОбсуждение
Pipeline and platform business model characteristicsВидео
Business model design processЧтение
Strategies to design digital business modelsВидео

Global Business and Supply Chains

A fully local business?ОбсуждениеWhy is supply chain management (SCM) a hot topic?ВидеоAftermaths on supply networksЧтениеSupply chain management and/or logistics?ВидеоWhat flows through supply chains?ВидеоSupply chains and the worldОбсуждениеIs it possible to manage supply networks?ЧтениеSCM deals with goods and servicesВидеоHow to classify suppliersВидео

Global Economy

Introduction to the global economyВидеоInternational tradeВидеоTrade in Technology and CapitalВидеоFinancial globalizationВидеоGoing forwardВидео

End of week Quiz

Week 1 QuizЗадание
02The Triple Bottom Line: Accounting and Analytics, SDGs, and Digital Innovation19 материалов

Introduction

Welcome to Week 2!Видео

Accounting and Analytics

What is accounting analytics?ВидеоAccounting analytics vs traditional accounting and big dataВидеоWhat does the typical accountant need to know?ВидеоWhat does the future hold?Видео

Sustainable Development Goals (SDGs)

What do you know about Sustainable Development Goals?ОбсуждениеThe SDGs: a brief history and its relevance to businessВидеоWhat are the 17 goals?ЧтениеDiscuss an SDGОбсуждениеHow are SDGs relevant for business and business leaders?ВидеоOrganisations and SDGsОбсуждениеSDG integration and reportingВидео

Digital Innovation

What is digital innovation?ВидеоThe evolution and importance of digital innovationЧтениеDigital innovation impactОбсуждениеDigital game-changersЧтениеThe ethics and path of responsible innovationЧтениеReflect on the industryОбсуждение

End of week Quiz

Week 2 QuizЗадание
03Leading Change and Projects17 материалов

Introduction

Welcome to Week 3!Видео

Project Management

Introduction to project managementВидеоMethods and lifecyclesВидеоProject management skillsВидеоManaging the project teamЧтениеManaging the project teamОбсуждениеCompare your answerЧтениеConclusionВидео

Cultural Change Management

Defining organisational culture and cultural changeВидеоValues of corporate cultureОбсуждениеUnderstanding organisational culture through analytical frameworksЧтениеWhat is cultural change: a 3-step model for achieving itЧтениеCultural change management blockers and enablers of successful changeВидеоKey skills for managersОбсуждение

End of week Quiz

Week 3 QuizЗадание
04Marketing and Stakeholders21 материалов

Introduction

Welcome to Week 4!Видео

Digital Marketing: Business-to-Consumer

Successful marketing strategyОбсуждениеUnderstanding digital marketing strategyВидеоDigital auditЧтениеDigital consumerВидеоConsumer journey and digital touchpointsВидеоDigital tactics toolboxЧтениеSuitable digital tacticsОбсуждениеBudget and digital marketing KPIsЧтениеGuest speaker on measuring digital marketing effectivenessВидео

B2B: Business-to-Business Marketing

Challenges in business-to-business marketingВидеоThree key ideas as business-to-business essentials, separately for analysisЧтениеDeveloping the business-to-business essentials: AnalysisВидеоBusiness-to-business case studyЧтениеCase study reflections as analysisВидеоThree key ideas in combination for practice: relationships, interactions, networksЧтение

End of week Quiz

Week 4 QuizЗадание

Conclusion

Thanks for joining us!ВидеоKeeping Learning with UofG OnlineЧтение
Leadership and cultural change managementВидео
Leadership capabilitiesОбсуждение
Case study reflections in combinationВидео
Marketing differencesОбсуждение