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Measure and Monitor Brand Presence Online · LearnSpace
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Measure and Monitor Brand Presence Online

Курс от Coursera
Начальный≈ 2 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Did you know that businesses using AI-powered lead management experience up to 50% higher sales productivity? Automating lead tracking and funnel optimization can transform how marketing teams drive revenue. This Short Course was created to help professionals in this field master lead management automation and performance funnel optimization to drive revenue growth and operational efficiency. By completing this course, you will be able to use CRM tools to manage leads, automate updates, and analyze funnel performance to identify bottlenecks and improve conversion rates—skills you can immediately apply to create smarter, faster marketing pipelines. By the end of this 3-hour long course, you will be able to: Apply CRM capabilities to import new leads, update their status, and create associated tasks. Analyze a performance funnel report to calculate conversion rates and identify bottlenecks. This course is unique because it combines AI-driven automation with practical CRM strategies, teaching you how to optimize every stage of your marketing funnel for greater visibility, agility, and measurable growth. To be successful in this project, you should have: Basic digital marketing knowledge CRM platform familiarity Understanding of sales processes Spreadsheet management skills

Навыки, которые вы освоите

Customer Relationship ManagementBrand AwarenessMarket ResearchSocial Media AnalyticsCustomer Acquisition ManagementBrandingMarketing AutomationConversion Funnel AnalysisData CaptureBrand ManagementCustomer Relationship Management (CRM) SoftwareData-Driven Decision-MakingMarketing EffectivenessContinuous MonitoringSocial Media ManagementSales PipelinesPerformance AnalysisPerformance MeasurementLead Generation

Программа курса

2 модулей · 13 учебных материалов

01Module 1: Quantitative and Qualitative Brand Measurement6 материалов
Brand Measurement Matters for Digital Marketing SuccessВидеоRecognizing Quantitative and Qualitative Brand Measurement MethodsЧтениеImplementing Brand Measurement Frameworks in Digital Marketing ВидеоOptimizing Brand Measurement Tracking Systems for Strategic Decision-MakingDIALOGUE

Учитесь у экспертов

John Whitworth

Преподаватель курса

Measure and Monitor Brand Presence Online
В каталоге вашей программы

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Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 2 ч

2 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Немецкий, Пушту, Индонезийский, Испанский, Дари, Японский

Часть программы вашего университета
Create a Brand Measurement Framework for Your OrganizationЗадание
Brand Measurement Methods Knowledge CheckЗадание
02Module 2: Social Media Monitoring Tools Application7 материалов
Social Media Monitoring Tools for Brand Capture and AnalysisЧтениеEssential Social Media Monitoring Tools and Their ApplicationsВидеоImplementing Systematic Brand Mention Capture Workflows ЧтениеOptimizing Brand Monitoring Strategy Through Practical Application DIALOGUEConfigure Social Media Monitoring System for Brand CaptureЗаданиеSocial Media Monitoring Tools Application Knowledge CheckЗаданиеSocial Media Monitoring Mastery AssessmentЗадание