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Курс от Chegg Skills
courseraБизнес
Measuring Digital Marketing Campaign Performance
Курс от Chegg SkillsО курсе
Chegg Skills' Measuring Digital Marketing Campaign Performance course introduces learners to the principles of evaluating digital marketing campaign results and interpreting performance data. Learners explore how campaign performance is measured and how insights can be used to assess the effectiveness of digital marketing initiatives. Through hands-on learning and real-world business scenarios, learners examine approaches for evaluating campaign outcomes and identifying opportunities for improvement. By the end of the course, learners will understand how campaign performance supports data-informed marketing decisions and continuous campaign optimization.
Навыки, которые вы освоите
Return On InvestmentPerformance MeasurementMarketing AnalyticsKey Performance Indicators (KPIs)Digital Marketing CampaignsDigital AdvertisingPerformance ReportingData-Driven Decision-MakingPerformance AnalysisCampaign ManagementDigital MarketingPerformance MetricPaid mediaWeb AnalyticsDigital AnalysisData-Driven MarketingAnalyticsMarketing Strategy and TechniquesMarketing EffectivenessStrategic Decision-Making
Программа курса
1 модулей · 48 учебных материалов
01Analyzing campaign performance48 материалов
Module overview: Analyzing campaign performance
Overview: Analyzing campaign performanceЧтениеExplore: Analyzing campaign performanceЧтениеPause and reflect: Analyzing campaign performanceDIALOGUELearn: Performance metrics and KPIs for campaigns
Learn: Performance metrics and KPIs for campaignsЧтениеУчитесь у экспертов
Barry Finder
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