К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
Microsoft Advertising Course · LearnSpace
Назад в каталог
courseraБизнес

Microsoft Advertising Course

Курс от LearnKartS
Начальный≈ 11.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Ready to go beyond Google and tap into a hidden goldmine of high-intent audiences? This Microsoft Ads Course is your key to dominating one of the most untapped advertising platforms on the internet. Understand how to build, refine, and expand ad campaigns with measurable results — utilizing Bing Search to the Microsoft Audience Network. Ideal for marketers, entrepreneurs, freelancers, and business owners, this course pushes you from a beginner to a Microsoft Ads professional by the end of it. You will master everything — from adding keywords, keyword strategy, bidding, and match types to ad copies and ad extensions to conversion tracking, remarketing, and ecommerce campaigns. Get hands-on experience with advanced techniques, including the Microsoft Ads Editor, UET tags, and automation workflows. In the end, you won’t just have the expertise to become skilled in data-driven ad management, but also be able to turn insights into impactful campaigns that attract, convert, and retain customers. Enroll today to unleash the full potential of Microsoft Ads, reach untapped audiences, and supercharge your digital marketing career.

Навыки, которые вы освоите

Advertising CampaignsCampaign ManagementBiddingAdvertisingOnline AdvertisingKeyword ResearchTarget AudienceDigital AdvertisingPay Per Click AdvertisingSearch Engine MarketingAccount ManagementWeb AnalyticsAd Hoc ReportingPersonalized CampaignsProduct PromotionPerformance marketingMarketing

Программа курса

4 модулей · 104 учебных материалов

01Microsoft Ads Search 42 материалов

Microsoft Ads Overview

Course IntroductionВидеоMicrosoft Ads Overview, Where Microsoft Ads Appear, Microsoft Ads Account SetupВидеоMicrosoft Ads Account Structure, Microsoft Ads Metrics, Microsoft Ads Account NavigationВидеоSearch Campaign CreationВидео

Учитесь у экспертов

LearnKartS

Преподаватель курса

Tanmoy Kumar Das

Преподаватель курса

Microsoft Advertising Course
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 11.1 ч

4 модулей

Язык: Английский

Субтитры: Дари, Пушту

Часть программы вашего университета
Checkpoint QuizЗадание
Proficiency QuizЗадание

Introduction to Keywords

Keywords Research, Keyword Selection, Keyword Planner ToolВидеоKeyword Match TypesВидеоNegative Keywords, Negative Keyword ListsВидеоSearch TermsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Introduction to Ads & Extensions

Microsoft Ads Extensions OverviewВидеоRSAВидеоApp Install AdВидеоMultimedia AdВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Introduction to Ads & Extensions

Microsoft Ads Extensions OverviewВидеоAction ExtensionsВидеоApp ExtensionsВидеоCall ExtensionsВидеоCallout ExtensionsВидеоFilter Link ExtensionsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Google Ads Extensions for Higher Visibility & Conversions

Image ExtensionsВидеоLocation ExtensionsВидеоPrice ExtensionsВидеоPromotion ExtensionsВидеоReview ExtensionsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Google Ads Creative & Informational Extensions

Sitelink ExtensionsВидеоStructured Snippet ExtensionsВидеоVideo ExtensionsВидеоFlyer ExtensionsВидеоLogo ExtensionsВидеоMicrosoft Ads: Setup, Campaigns, Keywords, and Ad ExtensionsDIALOGUECheckpoint QuizЗаданиеProficiency QuizЗаданиеOptimizing Ad Performance with Microsoft Advertising ExtensionsDIALOGUE
02Microsoft Ads Bidding, Audience Targeting & Tracking 24 материалов

Microsoft Ads Bidding

Bidding StrategiesВидеоMaximize ClicksВидеоMaximize ConversionsВидеоTarget Impression ShareВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Smart Bidding Strategies in Google Ads

Target CPAВидеоTarget ROASВидеоEnhanced CPCВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Microsoft Ads Audience Tracking

Audience Network OverviewВидеоAudience Segments - In-MarketВидеоAudience Segments - Remarketing ListsВидеоAudience Segments - Combined ListsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Microsoft Ads Tracking

Conversion Tracking OverviewВидеоHow to Setup UET TagВидеоOffline ConversionsВидеоMicrosoft Ads Optimization: Bidding Strategies, Audiences, and Conversion TrackingDIALOGUECheckpoint QuizЗаданиеProficiency QuizЗадание
03Remarketing & Ecommerce Ads10 материалов

Introduction to Remarketing

Remarketing OverviewВидеоREMARKETING CAMPAIGN CREATION - PracticalВидеоAudience Segments - Dynamic Remarketing ListsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Introduction to Shopping Ads & Mobile Ads

Shopping Ads Overview, Microsoft Merchant Center StoreВидеоSetting up Microsoft Merchant Center Feed - PracticalВидеоMobile App Campaign Creation - PracticalВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание
04Microsoft Ads Reports, Tools & Resources28 материалов

Introduction to Reports & Shared Library

Dimensions, Reports, Saved Custom Reports - PracticalВидеоBusiness Location FeedВидеоPerformance TargetsВидеоWebsite Exclusion Lists - PracticalВидеоShared Budgets - PracticalВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Introduction to Reports & Shared Library

Portfolio Bid StrategiesВидеоLabelsВидеоSeasonality AdjustmentВидеоMicrosoft Store AdsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Introduction to Rules, Editor, Ad Preview Tool

Automated RulesВидеоMicrosoft Advertising EditorВидеоAd Preview & Diagnostic - PracticalВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Microsoft Ads Tools & Resources

Import from Google Ads, Import from file, Import Schedule & HistoryВидеоExperiment Campaign CreationВидеоBilling Summary, Transactions, Payment Methods, Insertion Orders, Billing Settings - PracticalВидеоManage clients as an agency on Microsoft AdvertisingВидеоMicrosoft Advertising Help Center, Microsoft Ads Policies, Microsoft Advertising Blog, Search Engine Land - PracticalВидеоMicrosoft Advertising Certified Professional - PracticalВидео
Audience and Conversion Tracking ReviewDIALOGUE
Microsoft Ads Advanced: Remarketing, Shopping, Automation, Reporting, and Account ManagementDIALOGUE
SummaryВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание