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Enterprise Product Management Fundamentals · LearnSpace
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Enterprise Product Management Fundamentals

Курс от Microsoft
Начальный≈ 18.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Explore the core of enterprise product management. This course lays the groundwork for managing the entire product lifecycle, from initial concept to successful launch. You'll learn essential methodologies, principles, and concepts that span various industries, enabling you to align product development with business goals and customer needs. Explore real-world case studies, identifying critical decision points and potential challenges. Gain practical experience with Microsoft tools and methodologies, understand security and compliance considerations, and learn to collaborate effectively with cross-functional teams in enterprise settings. This course prepares you to oversee the end-to-end product development process, ensuring a solid foundation for your product management career. By the end of the course, you will be able to: - Describe core product management concepts, principles, and methodologies across various industries demonstrating an understanding of how these principles adapt to different product contexts. - Develop skills to coordinate and oversee the development of products from initial idea to release. - Oversee the end-to-end process of product development from design to launch. - Align product development with business goals and customer needs. - Apply Microsoft tools and methodologies for enterprise product management - Understand security and compliance considerations in enterprise software - Collaborate effectively with cross-functional teams in enterprise settings… A Microsoft 365 license or free trial is needed to complete the course activities.

Навыки, которые вы освоите

Product RoadmapsProduct ManagementProduct StrategyProduct DevelopmentCompetitive AnalysisMarket ResearchProduct Lifecycle ManagementMarket AnalysisMicrosoft CopilotAgile MethodologyValue PropositionsEnterprise SecurityCross-Functional Team LeadershipNew Product DevelopmentCross-Functional CollaborationUser ResearchCustomer InsightsAgile Product DevelopmentStakeholder ManagementProduct Requirements

Программа курса

5 модулей · 108 учебных материалов

01Introduction to product management28 материалов

The Enterprise Product Manager's Role

Microsoft AI Product Manager program set upЧтениеThe product management journey beginsВидеоThe core competencies of product managementЧтениеA day in the life of a product managerВидео

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Microsoft

Преподаватель курса

Enterprise Product Management Fundamentals
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Обучение на Coursera

≈ 18.9 ч

5 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
Day in the lifeВидео
The product manager's impact on the bottom lineЧтение
Reflect on your own experiences working on projects or teamsОбсуждение
Enterprise software product management fundamentalsЧтение
Case study: Managing enterprise cloud productsЧтение
Assessing the core responsibilities and skills of a product managerЗадание
Your First Week as an Enterprise Product ManagerDIALOGUE

The product manager's skillset

The product manager's skill setВидеоChoosing your tools for successВидеоEssential skills for successful product managersЧтениеThe product manager's superpowersDIALOGUENavigating tools and technologiesЧтениеHow to set yourself up for successЧтениеGetting started with Power BI and Microsoft ProjectЧтениеUsing Copilot for product management tasksВидеоResponsibilities of a product managerЗадание

Methodologies in action

Popular product management frameworksВидеоAgile vs. WaterfallВидеоKanban, Scrum, and WaterfallЧтениеChoosing the right methodology for your productЧтениеEnterprise development frameworksЧтениеProduct management methodologiesЗаданиеDefining a Product Development Process for SynergyHR ЗаданиеThe Sprint Planning Crossroads — Choosing a Development Methodology for SynergyHR's Compliance ModuleDIALOGUE
02Market research and competitive analysis fundamentals19 материалов

Gathering market insights

Unveiling market needsВидеоSurveys, interviews, and focus groupsЧтениеMarket research techniquesЧтениеA framework for competitive intelligenceЧтениеTranslating insights into actionDIALOGUEEvaluating market research techniquesЗадание

Collecting and analyzing market data

Exploring diverse market research methodsЧтениеChoosing the right tools for the jobЧтениеDesigning effective surveysВидеоUsing Copilot for market researchВидеоThe art of competitive analysisВидеоUsing Power BI for market intelligenceВидеоUnderstanding Enterprise software buyersЧтениеMethods for collecting and analyzing market dataЗадание

From Data to decisions

How product managers use data to drive decisionsВидеоData-driven product managementЧтениеNavigating the sea of informationВидеоApplying market research and competitive analysisЗаданиеActivity: Enterprise software market analysisЗадание
03Product development life cycle20 материалов

The product's journey

The product development life cycleВидеоExploring the stages of product developmentВидеоFrom discovery to post-launch optimizationЧтениеA product manager's checklistЧтениеSecurity and compliance in enterprise developmentЧтениеEffective testing checklistsЧтениеCross-functional collaborationЧтениеContinuous improvement and iterationВидеоManaging a mature productЧтениеStages and challenges of the product development life cycleЗадание

Activities and deliverables at each stage

Managing product development tools and techniquesВидеоEnterprise documentation best practicesВидеоCreating and maintaining enterprise documentationЧтениеCreating key product documentationЗадание

Navigating challenges and risks

Minimize risk, maximize successВидеоRisk management in product developmentЧтениеLessons from product development challengesЧтениеNavigating challenges with confidenceВидеоIdentifying and mitigating risks in product developmentЗаданиеActivity: Product development processЗадание
04Product strategy development22 материалов

Crafting a compelling vision

The power of a product visionВидеоUnderstanding product vision ownershipЧтениеDefining a product visionВидеоCrafting a compelling product visionЧтениеIntegrating security and compliance into product visionЧтениеCommunicating your product's unique benefitsЧтениеSWOT analysis and Porter's Five ForcesЧтениеThe strategic compassЧтениеFrom strategy to executionВидеоAligning product strategy with business goalsDIALOGUEDefining and applying product visionЗадание

Communicating the value

The art of the value propositionВидеоBeyond features and benefitsЧтениеYour product's elevator pitchЧтениеCommunicating value with Microsoft enterprise toolsВидеоCreating effective value propositionsЗадание

Analyzing the landscape

SWOT analysis explainedВидеоStrategic frameworks for product managersЧтениеYour product's x-ray visionВидеоCase study: Analyzing the enterprise software marketЧтениеProduct vision and value propositionЗаданиеActivity: Enterprise software product strategyЗадание
05Product roadmap and requirements19 материалов

Deciphering the map

A visual guide to the futureВидеоBuilding a product roadmapЧтениеProduct roadmaps best practices and pitfallsDIALOGUEBalancing strategic value and customer needsВидеоClarity is keyЧтениеFrom roadmap to requirementsDIALOGUENavigating product developmentВидеоUsing Microsoft Project for enterprise roadmapsВидеоProduct roadmap best practices for new PMsЧтениеBuilding and utilizing product roadmaps and requirementsЗадание

Prioritizing for impact

The prioritization puzzleВидеоBalancing business goals and customer needsВидеоMaking tough choices in product developmentЧтениеFeature prioritization frameworksЗадание

Collaboration is key

Stakeholder managementВидеоBuilding strong relationships with stakeholdersЧтениеHarmonizing diverse perspectivesВидеоProduct roadmapping and prioritizationЗаданиеActivity : Enterprise software release planningЗадание